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Brand DNA generator using JotForm, Google Search, Gemini AI & Notion

Budi SJBudi SJ
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2/3/2026
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Automated Brand DNA Generator Using JotForm, Google Search, AI Extraction & Notion

The Brand DNA Generator workflow automatically scans and analyzes online content to build a company’s Brand DNA profile. It starts with input from a form, then crawls the company’s website and Google search results to gather relevant information. Using AI-powered extraction, the system identifies insights such as value propositions, ideal customer profiles (ICP), pain points, proof points, brand tone, and more. All results are neatly formatted and automatically saved to a Notion database as a structured Brand DNA report, eliminating the need for manual research.

🛠️ Key Features

  • Automated data capture, collects company data directly from form submissions and Google search results.
  • Uses AI-powered insight extraction with LLMs to extract and summarize brand-related information from website content.
  • Fetches clean text from multiple web pages using HTTP requests and a content extractor.
  • Merges extracted data from multiple sources into a single Brand DNA JSON structure.
  • Automatically creates a new page in Notion with formatted sections (headings, paragraphs, and bullet points).
  • Handles parsing failures and processes multiple pages efficiently in batches.

🔧 Requirements

  • JotForm API Key, to capture company data from form submissions.
  • SerpAPI Key, to perform automated Google searches.
  • OpenRouter / LLM API, for AI-based language understanding and information extraction.
  • Notion Integration Token & Database ID, to save the final Brand DNA report to Notion.

🧩 Setup Instructions

  1. Connect your JotForm account and select the form containing the fields Company Name and Company Website.
  2. Add your SerpAPI Key.
  3. Configure the AI model using OpenRouter or LLM.
  4. Enter your Notion credentials and specify the databaseId in the Create a Database Page node.
  5. Customize the prompt in the Information Extractor node to modify the tone or structure of AI analysis (Optional).
  6. Activate the workflow, then submit data through the JotForm to test automatic generation and Notion integration.

💡 Final Output

A complete Brand DNA Report containing:

  • Company Description
  • Ideal Customer Profile
  • Pain Points
  • Value Proposition
  • Proof Points
  • Brand Tone
  • Suggested Keywords
    All generated automatically from the company’s online presence and stored in Notion with no manual input required.

n8n Brand DNA Generator using Jotform, Google Search, and Gemini AI

This n8n workflow automates the process of generating a "Brand DNA" document based on user input from a Jotform submission. It leverages Google Search to gather information about a given brand and then uses a Gemini AI model via OpenRouter to synthesize this information into a structured brand DNA. Finally, it creates a new page in Notion to store the generated brand DNA.

What it does

  1. Triggers on Jotform Submission: The workflow starts whenever a new form is submitted to a specified Jotform form.
  2. Extracts Brand Name: It extracts the brand name from the Jotform submission.
  3. Searches Google: It performs a Google search for the extracted brand name to gather relevant information.
  4. Processes Search Results: It takes the top 5 Google search results and prepares them for AI processing.
  5. Generates Brand DNA with AI: It sends the search results to a Gemini AI model (via OpenRouter) with a detailed prompt to generate a structured Brand DNA, including sections like Mission, Vision, Values, Target Audience, Tone of Voice, and Unique Selling Proposition.
  6. Creates Notion Page: It creates a new page in a specified Notion database, populating it with the generated Brand DNA content.

Prerequisites/Requirements

  • n8n Instance: A running n8n instance.
  • Jotform Account: A Jotform account with a form configured to collect brand names.
  • Jotform API Key: A Jotform API key for n8n to connect to your Jotform account.
  • OpenRouter API Key: An OpenRouter API key to access AI models (e.g., Gemini).
  • Notion Account: A Notion account with a database set up to store the Brand DNA pages.
  • Notion Integration Token: A Notion integration token with access to your chosen database.
  • Google Search API Key (Optional but recommended): A Google Search API key and Custom Search Engine ID for the HTTP Request node to perform Google searches. If not provided, the HTTP Request node will need to be configured for another search method or manually updated.

Setup/Usage

  1. Import the Workflow: Import the provided JSON into your n8n instance.
  2. Configure Credentials:
    • Jotform Trigger: Set up your Jotform credential. Select the form you want to use as the trigger.
    • OpenRouter Chat Model: Set up your OpenRouter credential with your API key.
    • Notion: Set up your Notion credential.
  3. Configure Nodes:
    • Jotform Trigger: Ensure the correct form is selected.
    • HTTP Request (Google Search):
      • Update the URL and Query Parameters to use your Google Custom Search Engine ID and API Key if you are using Google Search.
      • Adjust the q (query) parameter to dynamically use the brand name from the Jotform trigger (e.g., {{ $json.brandName }}).
    • Code (Process Search Results): This node is pre-configured to extract and format the top 5 search results. Review if you need to adjust the number of results or the data extraction logic.
    • OpenRouter Chat Model:
      • Review the System Message and User Message to ensure the prompt aligns with your desired Brand DNA structure and content.
      • Select the desired AI model (e.g., google/gemini-pro).
    • Notion:
      • Select the Notion database where you want to create the Brand DNA pages.
      • Map the properties of your Notion database to the output of the AI model (e.g., Title to the brand name, and a rich text property for the generated Brand DNA).
  4. Activate the Workflow: Once all credentials and configurations are set, activate the workflow.

Now, every time a new submission is made to your configured Jotform, the workflow will automatically generate a Brand DNA and save it as a new page in your Notion database.

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