Automate sales follow-ups with GPT-4o-mini, HubSpot, Slack, Teams & Telegram
How it works
This workflow automatically generates personalized follow-up messages for leads or customers after key interactions (e.g., demos, sales calls). It enriches contact details from HubSpot (or optionally Monday.com), uses AI to draft a professional follow-up email, and distributes it across multiple communication channels (Slack, Telegram, Teams) as reminders for the sales team.
Step-by-step
1. Trigger & Input
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Schedule Trigger – Runs automatically at a defined interval (e.g., daily).
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Set Sample Data – Captures the contact’s name, email, and context from the last interaction (e.g., “had a product demo yesterday and showed strong interest”).
2. Contact Enrichment
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HubSpot Contact Lookup – Searches HubSpot CRM by email to confirm or enrich contact details.
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Monday.com Contact Fetch (Optional) – Can pull additional CRM details if enabled.
3. AI Message Generation
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AI Language Model (OpenAI) – Provides the underlying engine for message creation.
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Generate Follow-Up Message – Drafts a short, professional, and friendly follow-up email:
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References previous interaction context.
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Suggests clear next steps (call, resources, etc.).
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Ends with a standardized signature block for consistency.
4. Multi-Channel Communication
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Slack Reminder – Posts the generated message as a reminder in the sales team’s Slack channel.
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Telegram Reminder – Sends the follow-up draft to a Telegram chat.
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Teams Reminder – Shares the same message in a Microsoft Teams channel.
Benefits
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Personalized Outreach at Scale – AI ensures each follow-up feels tailored and professional.
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Context-Aware Messaging – Pulls in CRM details and past interactions for relevance.
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Cross-Platform Delivery – Distributes reminders via Slack, Teams, and Telegram so no follow-up is missed.
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Time-Saving for Sales Teams – Eliminates manual drafting of repetitive follow-up emails.
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Consistent Branding – Ensures every message includes a unified signature block.
Automate Sales Follow-ups with GPT-4o Mini, HubSpot, Slack, Teams & Telegram
This n8n workflow streamlines your sales follow-up process by leveraging AI to generate personalized messages and distributing them across multiple communication channels. It integrates with HubSpot to retrieve deal information, uses OpenAI's GPT-4o Mini to craft follow-up messages, and then posts these messages to Slack, Microsoft Teams, and Telegram.
What it does
- Triggers on a Schedule: The workflow starts at a predefined schedule (e.g., daily, weekly) to check for deals requiring follow-up.
- Retrieves Deal Information from HubSpot: It connects to HubSpot to fetch details about deals that are in a specific stage (e.g., "Follow Up Needed") or have a certain property set.
- Generates Follow-up Message with AI: For each eligible deal, it uses an OpenAI Chat Model (GPT-4o Mini) via an AI Agent to generate a personalized follow-up message based on the deal's context.
- Distributes Messages:
- Slack: Posts the generated follow-up message to a specified Slack channel.
- Microsoft Teams: Sends the follow-up message to a designated Microsoft Teams channel.
- Telegram: Dispatches the message to a Telegram chat or group.
- Updates HubSpot Deal (Optional): After sending the follow-up, it can update the HubSpot deal status or add a note to reflect that a follow-up has been sent.
- Logs to Monday.com (Optional): Records the follow-up activity in a Monday.com board for tracking and reporting.
Prerequisites/Requirements
To use this workflow, you will need:
- n8n Instance: A running n8n instance.
- HubSpot Account: With appropriate API access to read deal information.
- OpenAI API Key: An API key for OpenAI, specifically for the GPT-4o Mini model.
- Slack Account: With a Slack App and Bot Token configured for posting messages.
- Microsoft Teams Account: With a configured webhook or bot for posting messages to a channel.
- Telegram Account: With a Telegram Bot Token and Chat ID for sending messages.
- Monday.com Account (Optional): If you wish to log follow-up activities.
Setup/Usage
- Import the Workflow: Download the JSON provided and import it into your n8n instance.
- Configure Credentials:
- HubSpot: Set up your HubSpot API credentials.
- OpenAI: Configure your OpenAI API Key.
- Slack: Set up your Slack API credentials (Bot Token).
- Microsoft Teams: Configure your Microsoft Teams credentials (e.g., webhook URL or bot credentials).
- Telegram: Set up your Telegram Bot Token.
- Monday.com (Optional): Configure your Monday.com API Token.
- Customize Nodes:
- Schedule Trigger: Adjust the schedule to your desired frequency for follow-ups.
- HubSpot Node: Configure the HubSpot node to filter deals based on your specific criteria (e.g., deal stage, last activity date).
- AI Agent (OpenAI Chat Model): Customize the prompt for the AI Agent to generate follow-up messages that align with your sales strategy. Ensure you select the correct OpenAI model (GPT-4o Mini).
- Slack Node: Specify the Slack channel where messages should be posted.
- Microsoft Teams Node: Specify the Microsoft Teams channel or chat where messages should be sent.
- Telegram Node: Enter the Telegram Chat ID where messages should be sent.
- Monday.com Node (Optional): Configure the Monday.com node to map deal information and follow-up status to your Monday.com board.
- Edit Fields (Set) Node: This node can be used to format or modify data before sending it to the communication channels or other services. Review and adjust its settings as needed.
- Activate the Workflow: Once all configurations are complete, activate the workflow.
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