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Generate qualified Instagram leads from hashtags with Apify and Google Sheets

MatthewMatthew
1393 views
2/3/2026
ShopifyData ExtractionE-commerceCustomersAPI
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Instagram Hashtag Lead Generation

Automate the process of finding and qualifying Instagram leads based on hashtags. This workflow reads hashtags from Google Sheets, scrapes Instagram for posts using Apify, analyzes caption content and language, compiles unique usernames, gathers detailed user info, and filters leads based on follower count.

How It Works

  1. Fetch Hashtags
    The workflow starts and pulls a list of hashtags from a Google Sheet.

  2. Scrape Instagram Posts For each hashtag, it builds Instagram explore URLs and scrapes posts using Apify.

  3. Analyze Captions Each caption is cleaned, hashtags and links are removed, and language/content is analyzed (English/French/Spanish).

  4. Extract & Filter Usernames Usernames are combined and deduplicated, their Instagram profiles scraped for follower counts and other details.

  5. Qualified Leads Only users with followers in your target range are kept as qualified leads for outreach or analysis.

Requirements

  • An n8n instance.
  • Apify API key.
  • Google account with a Sheet containing hashtags.
  • Apify Instagram Scraper actor access.
  • The Google Sheet should have a column with hashtags.

Setup Instructions

  1. Add Credentials
    In n8n, add your Apify API key and Google Sheets credentials.

  2. Configure Google Sheets Nodes
    Choose your credentials, spreadsheet, and sheet name in the “Get list of Hashtags” node.

  3. Configure Apify Request Nodes
    Enter your Apify API key and select the Instagram scraper actors.

  4. Adjust Filtering
    Edit the min/max follower count in the relevant filter node to match your needs.

  5. Test & Run
    Manually execute the workflow or add a trigger to run on a schedule.

Customization Options 💡

  • Trigger: Add a schedule or webhook to automate execution.
  • Language Filtering: Modify keyword lists or add language detection logic.
  • Lead Output: Extend the workflow to save leads to a CRM or send notifications.

Details

Nodes used in workflow:

  • Manual Trigger
  • Google Sheets
  • Code
  • HTTP Request (Apify)
  • IF (Conditional)
  • Aggregate
  • Remove Duplicates
  • Sticky Note

Generate Qualified Instagram Leads from Hashtags with Apify and Google Sheets

This n8n workflow automates the process of extracting potential leads from Instagram hashtags using Apify and then managing these leads in a Google Sheet. It helps businesses identify and qualify Instagram profiles that are actively engaging with specific topics, making it easier to target potential customers.

What it does

This workflow streamlines your lead generation by:

  1. Manually Triggering: The workflow is initiated manually, allowing you to control when the lead generation process runs.
  2. Fetching Instagram Data: It makes an HTTP request to an Apify actor, likely an Instagram Scraper, to gather data based on predefined hashtags or search criteria.
  3. Aggregating Data: It combines all the collected data into a single, manageable list.
  4. Removing Duplicates: It cleans the data by identifying and removing any duplicate entries, ensuring you work with unique leads.
  5. Qualifying Leads: It uses a Code node to process the scraped Instagram data, applying custom logic to determine if a profile qualifies as a lead. This might involve checking follower counts, engagement rates, bio keywords, or other criteria.
  6. Filtering Qualified Leads: An If node then filters the processed data, separating the qualified leads from the unqualified ones based on the criteria defined in the Code node.
  7. Storing Qualified Leads: The qualified leads are then written to a specified Google Sheet, providing a centralized and organized database for your outreach efforts.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running n8n instance.
  • Apify Account: An Apify account with access to an Instagram Scraper actor (or similar). You will need your Apify API key and the Actor ID.
  • Google Account: A Google account with access to Google Sheets. You will need to create a new spreadsheet or specify an existing one where the qualified leads will be stored.
  • Google Sheets Credential: An n8n credential configured for Google Sheets.

Setup/Usage

  1. Import the Workflow: Download the provided JSON and import it into your n8n instance.
  2. Configure Credentials:
    • HTTP Request Node: Configure the HTTP Request node with your Apify API key and the URL for the Instagram Scraper actor. You will likely need to adjust the request body to specify the hashtags or search queries you want to scrape.
    • Google Sheets Node: Set up your Google Sheets credential in n8n and select it in the Google Sheets node. Specify the Spreadsheet ID and Sheet Name where you want to store the qualified leads.
  3. Customize Lead Qualification Logic:
    • Code Node: Open the "Code" node and modify the JavaScript code to define your specific lead qualification criteria. This is where you'll implement the logic to determine if an Instagram profile is a "qualified lead" based on the data returned by Apify.
  4. Activate and Execute:
    • Save the workflow.
    • Click "Execute Workflow" on the "Manual Trigger" node to run the workflow.
    • Monitor the execution to ensure data is being processed and written to your Google Sheet as expected.

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