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Website lead capture with Apollo.io enrichment, HubSpot storage & Gmail notifications

InfyOm TechnologiesInfyOm Technologies
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2/3/2026
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What problem does this workflow solve?

Capture leads from your website, enrich them via Apollo, store them in HubSpot, send a personalized thank-you email, and notify your team—all automatically.

What does this workflow do?

  1. Capture leads from website forms automatically.
  2. Send a personalized thank-you email to each new lead.
  3. Enrich lead data using Apollo for deeper insights.
  4. Create or update a contact/lead in HubSpot CRM.
  5. Notify the internal team via email about the new lead.

Setup

Gmail Setup

Create Gmail Credentials by creating a project in Google Cloud Console.

Hubspot Setup

Create Hubspot Credentials with App Token.

How it Works:

This workflow automates your lead capture, enrichment, and follow-up process to ensure no opportunity is missed. Here's how it works:

1. Website Form Submission

A visitor submits a lead form on your website. Lead details like name, email, company, and message are captured instantly.

2. Personalized Thank-You Email

A customized thank-you email is automatically sent to the lead, building trust and confirming receipt of their inquiry.

3. Apollo Lead Enrichment

The captured data is enriched using Apollo to fetch additional information like job title, LinkedIn profile, and other details. This helps you better understand and qualify your leads.

4. Create Lead in HubSpot

The enriched lead information is pushed into HubSpot as a new contact or lead. Duplicate checks ensure that there are no repeat entries.

5. Internal Notification

An email notification with enriched lead details is sent to your team. Your team can follow up immediately with a complete profile.

Who can use it?

This workflow can be used by any website owner with a "Get In Touch" or "Contact Us" button.

n8n Website Lead Capture with Apollo.io Enrichment, HubSpot Storage, and Gmail Notifications

This n8n workflow automates the process of capturing website leads, enriching their data using Apollo.io, storing the enriched information in HubSpot, and sending an email notification via Gmail. It streamlines lead management from initial capture to CRM entry and team communication.

What it does

This workflow performs the following steps:

  1. Listens for new leads: It starts with a Webhook node, acting as an API endpoint to receive lead data from a website form submission or another source.
  2. Enriches lead data with Apollo.io: It uses an HTTP Request node to call the Apollo.io API, enriching the captured lead data (e.g., company information, contact details) based on the provided input.
  3. Stores lead in HubSpot: The enriched lead data is then sent to HubSpot to create or update a contact or company record in your CRM.
  4. Sends Gmail notification: Finally, a Gmail node sends an email notification to a specified recipient (e.g., sales team, marketing) with the details of the new lead.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Webhook Endpoint: A system or website form configured to send lead data to the n8n Webhook URL.
  • Apollo.io API Key: An active Apollo.io account and API key for data enrichment.
  • HubSpot Account: An active HubSpot account and credentials configured in n8n.
  • Gmail Account: A Gmail account configured in n8n for sending notifications.

Setup/Usage

  1. Import the workflow: Import the provided JSON into your n8n instance.
  2. Configure Credentials:
    • HTTP Request (Apollo.io): Configure the HTTP Request node with your Apollo.io API key and the appropriate API endpoint for lead enrichment.
    • HubSpot: Set up your HubSpot credentials in n8n.
    • Gmail: Set up your Gmail credentials in n8n.
  3. Configure Webhook:
    • Activate the Webhook node and copy its URL.
    • Configure your website form or lead capture system to send POST requests with lead data to this URL.
  4. Configure HubSpot Node:
    • Select the appropriate HubSpot resource (e.g., "Contact", "Company") and operation (e.g., "Create", "Update").
    • Map the incoming data from the Apollo.io enrichment to the corresponding HubSpot properties.
  5. Configure Gmail Node:
    • Specify the recipient email address(es) for notifications.
    • Customize the email subject and body using data from previous nodes (e.g., lead name, company, Apollo.io enrichment details).
  6. Activate the workflow: Once all configurations are complete, activate the workflow in n8n.

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