Enrich new Intercom users with contact details and more from ExactBuyer
Use Case
This workflow aims to enrich new contacts in Intercom. The more relevant the Intercom profile, the more useful it is. Once active, this n8n workflow will update contact data (phone, email) as well as location data from ExactBuyer.
Setup
- Add a webhook url in Intercom to call this workflow
- Add your Exact Buyer API key
- Add your Intercom API key
- Activate workflow
How to adjust this template
There's plenty of interesting info that ExactBuyer returns that could be helpful. Take a look and update this workflow to add what you need.
Enrich New Intercom Users with Contact Details and More from ExactBuyer
This n8n workflow automates the process of enriching new user data in Intercom by fetching additional contact and company details from ExactBuyer. This helps sales and marketing teams gain a deeper understanding of their users without manual data entry.
What it does
- Listens for New Intercom Users: The workflow is triggered by a webhook, presumably from Intercom, whenever a new user is created.
- Prepares Data for ExactBuyer: It extracts relevant user information (like email) from the Intercom webhook payload and formats it for the ExactBuyer API.
- Fetches Data from ExactBuyer: It makes an HTTP request to the ExactBuyer API to retrieve comprehensive contact and company details based on the user's email.
- Processes ExactBuyer Response: It processes the data received from ExactBuyer, extracting key fields such as company name, website, industry, employee count, and contact information.
- Updates Intercom User: It updates the corresponding user profile in Intercom with the newly acquired data from ExactBuyer.
- Handles Missing Data: If ExactBuyer does not return data for a user, the workflow proceeds without updating Intercom, ensuring the flow doesn't break.
Prerequisites/Requirements
- n8n Instance: A running instance of n8n.
- Intercom Account: An Intercom account with API access. You will need to configure an Intercom credential in n8n.
- ExactBuyer Account: An ExactBuyer account with API access. You will need to configure an HTTP Request node with the appropriate API key and endpoint.
- Webhook Setup: A webhook configured in Intercom to send new user events to the n8n webhook URL.
Setup/Usage
- Import the Workflow: Import the provided JSON into your n8n instance.
- Configure Credentials:
- Intercom Node: Configure your Intercom API credentials in the "Intercom" node.
- HTTP Request Node: Update the "HTTP Request" node with your ExactBuyer API endpoint and API key. Ensure the request body and headers are correctly set up for ExactBuyer's API.
- Activate Webhook:
- Copy the webhook URL from the "Webhook" node.
- In your Intercom account, set up a webhook that triggers on "User Created" events and points to the copied n8n webhook URL.
- Test the Workflow: Create a new user in Intercom to test if the workflow correctly fetches and updates the user profile with ExactBuyer data.
This workflow streamlines the user onboarding and segmentation process by automatically enriching Intercom user profiles, providing your team with immediate access to valuable lead intelligence.
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