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Run AI-powered market research with Groq, OpenAI, Documentero and Gmail

Monisha PandaMonisha Panda
28 views
2/3/2026
webhookdata-processingcsvfile-storageexport
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Description

This n8n template demonstrates how to build an AI-powered Market Research Assistant using a multi-agent workflow. It helps you get a 360-degree view of a product idea or research topic by analysing:

  • Customer insights and pain points
  • Market size and macro/micro-economic trends
  • Competitive landscape and alternatives The workflow mirrors how product managers and strategy teams conduct discovery — by breaking down research into parallel workstreams and then synthesizing insights into a single narrative.

How it works

  1. Planner Agent
The main agent receives your research topic as input and defines:
    • Research objective
    • Key areas of focus (Customer, Market, Competition)
    • Assumptions and constraints
  2. Parallel Research Agents
Based on the planner’s output, three specialist agents run in parallel:
    • Customer Insights Agent
Researches public sources such as articles and forums to infer customer behaviour, pain points, and existing tools.
    • Market Scan Agent
Analyses macro-economic and micro-economic trends, estimates TAM/SAM/SOM, and highlights key risks and assumptions.
    • Competitor Insights Agent
Identifies existing competitors and substitutes and summarises how they are positioned in the market.
  3. Synthesis Agent
The outputs from all research agents are consolidated and analysed by a synthesis agent, which produces a market discovery memo.
  4. Final Output
The discovery memo is generated as a document and sent to your email.

How to use

  • Trigger the workflow via the chat message node.
  • Provide your research topic or product idea, along with optional context such as target market.
  • The workflow runs automatically and delivers a structured discovery memo to your inbox.

Setup Steps

  • API credentials for:
    • Groq or OpenAI (LLM)
    • Documentero (document generation)
  • A configured Documentero template
  • Gmail OAuth or email credentials for delivery of memo

Run AI-Powered Market Research with Groq/OpenAI, Documentero, and Gmail

This n8n workflow automates the process of generating market research reports using AI, delivering them via email, and managing conversational interactions. It leverages powerful AI models like Groq and OpenAI, integrates with a document generation tool (Documentero implied by the directory name, though not explicitly in JSON), and uses Gmail for communication.

What it does

This workflow orchestrates a series of steps to conduct AI-driven market research:

  1. Listens for Chat Messages: The workflow is triggered by an incoming chat message, initiating a new market research request.
  2. Manages Conversational Memory: It maintains a simple memory of the conversation, allowing the AI to understand context and provide more relevant responses.
  3. Generates Structured Output: It uses a structured output parser to ensure the AI's responses adhere to a predefined format, making them easier to process and integrate into subsequent steps.
  4. Leverages AI Models: It offers the flexibility to use either a Groq Chat Model or an OpenAI Chat Model for generating market research insights.
  5. Merges Data: It includes a merge node, indicating that data from different branches or steps can be combined before further processing.
  6. Executes Custom Code: A Code node allows for custom JavaScript logic to be executed, providing flexibility for specific data manipulation or business rules.
  7. Sends Email Notifications: The workflow is capable of sending emails via Gmail, likely to deliver the generated market research reports or summaries.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Groq API Key: (If using the Groq Chat Model) An API key for Groq.
  • OpenAI API Key: (If using the OpenAI Chat Model) An API key for OpenAI.
  • Gmail Account: A Gmail account configured as a credential in n8n for sending emails.
  • LangChain Credentials: Appropriate credentials for LangChain nodes (likely API keys for the AI models).

Setup/Usage

  1. Import the Workflow: Download the provided JSON and import it into your n8n instance.
  2. Configure Credentials:
    • Set up your Groq API Key credential for the "Groq Chat Model" node.
    • Set up your OpenAI API Key credential for the "OpenAI Chat Model" node.
    • Configure your Gmail credential for the "Gmail" node.
  3. Customize AI Agent: Adjust the "AI Agent" node's prompt and tools to suit your specific market research needs.
  4. Adjust Output Parser: Modify the "Structured Output Parser" schema if you require a different output format from the AI.
  5. Review Code Node: If you have specific data processing requirements, update the "Code" node with your custom JavaScript logic.
  6. Activate the Workflow: Once configured, activate the workflow to start processing chat messages and generating market research.

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