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Send a message on Mattermost when a lead replies to your Lemlist email

Harshil AgrawalHarshil Agrawal
630 views
2/3/2026
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This workflow allows you to send a message on Mattermost when a lead replies to your email.

workflow-screenshot

Lemlist Trigger: The Lemlist Trigger node will trigger the workflow when a lead sends a reply to a campaign.

Mattermost node: This node will send a message to the Leads channel in Mattermost with the information about the reply. Based on your use-case, you may want to send the message to a different channel. You may even want to use a different service. Replace the node with the service where you want to send a message.

Send a Mattermost Message When a Lemlist Lead Replies

This n8n workflow automates the process of notifying your team on Mattermost whenever a lead replies to your email campaign in Lemlist. It helps keep your team instantly informed about engaged leads, enabling quicker follow-ups and improved lead management.

What it does

  1. Listens for Lemlist Replies: The workflow is triggered whenever a lead replies to an email campaign in Lemlist.
  2. Posts to Mattermost: It then sends a message to a specified Mattermost channel, alerting your team about the new lead reply.

Prerequisites/Requirements

  • n8n Account: An active n8n instance (cloud or self-hosted).
  • Lemlist Account: With an active email campaign and leads.
  • Mattermost Account: With access to a channel where notifications should be posted.
  • Lemlist API Key: For connecting n8n to your Lemlist account.
  • Mattermost Webhook URL or API Token: For connecting n8n to your Mattermost instance.

Setup/Usage

  1. Import the Workflow:

    • Download the provided JSON file.
    • In your n8n instance, click "Workflows" in the left sidebar.
    • Click "New" and then "Import from JSON".
    • Paste the JSON content or upload the file.
  2. Configure Credentials:

    • Lemlist Trigger Node:
      • Click on the "Lemlist Trigger" node.
      • Under "Credentials", click "Create New".
      • Provide your Lemlist API Key.
      • Save the credential.
      • Ensure the "Event" is set to "Lead Replied".
      • Activate the workflow by toggling the switch in the top right corner. This will set up the webhook in Lemlist.
    • Mattermost Node:
      • Click on the "Mattermost" node.
      • Under "Credentials", click "Create New".
      • Choose your authentication method (e.g., "Access Token" or "Webhook URL").
      • Enter the required details (e.g., your Mattermost URL and Access Token or Webhook URL).
      • Save the credential.
      • Configure the "Channel" where the message should be posted.
      • Customize the "Message" content to include relevant information from the Lemlist reply (e.g., lead name, email, campaign name). You can use expressions to pull data from the "Lemlist Trigger" node.
  3. Activate the Workflow:

    • Once both nodes are configured with the correct credentials and settings, activate the workflow by toggling the "Active" switch in the top right corner of the n8n editor.

Now, whenever a lead replies to your Lemlist email, a notification will automatically be sent to your specified Mattermost channel.

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