Generate ideal customer profile leads & personalized pitches with GPT-4o-mini, Perplexity and Apify
n8n Workflow: Automated Lead Generation & Personalized Outreach
Overview
This n8n workflow automates the entire lead generation and personalized email creation process for businesses. It analyzes a company's profile, identifies ideal customer profiles (ICP), finds matching leads, and generates customized outreach emails.
Workflow Components
1. JotForm Trigger
Purpose: Form Submission Entry Point
- Captures business information through JotForm (Form ID: 252802732808054)
- Initiates the automation workflow when form is submitted
- Collects company website and business details
2. Perplexity API Integration
Purpose: Company Analysis
- Method: POST request to Perplexity AI Search API
- Function: Performs detailed research on the submitted company website
- Output: Comprehensive business intelligence and market positioning data
3. ICP Finder (OpenAI GPT-4o-mini)
Purpose: Ideal Customer Profile Creation
- Model: GPT-4o-mini
- Role: Expert client acquisition manager
- Task: Analyzes company details and generates best-fit customer profile
- Input: Company snippet from Perplexity research
- Output: Detailed ICP description
4. Edit Fields
Purpose: Data Transformation
- Extracts and formats the ICP output
- Prepares data for next workflow stage
- Ensures clean data flow between nodes
5. ICP Industry Finder (OpenAI GPT-4o-mini)
Purpose: Industry Classification
- Model: GPT-4o-mini
- Role: Expert ICP analyzer
- Task: Identifies specific business sector matching the ICP
- Rules:
- Returns single industry sector only
- Uses professional terminology (e.g., "healthcare", "call centre", "plumber")
- Excludes all SaaS-related companies
- Avoids generic terms like "technology industry"
- Output: Single industry sector name
6. Leads Generator (Apify API)
Purpose: Lead Discovery
- API: Local Business Lead Generator by james.logantech
- Method: Synchronous run with dataset items retrieval
- Configuration:
- Location: United States
- Maximum Results: 5 leads
- Business Types: Based on ICP industry output
- Output: List of qualified business leads
7. Loop Over Items
Purpose: Batch Processing
- Processes leads individually
- Enables personalized email creation for each lead
- Controls workflow iteration
8. Personalized Emails (Apify API)
Purpose: Custom Email Generation
- API: Pitches Pro by onescales
- Method: Synchronous run with dataset items retrieval
- Configuration:
- Promoting: Automation services
- Benefits: "Save 10+ hours per week by automating manual tasks"
- Goal: Partnership
- Tone: Professional yet approachable, confident but not pushy
- Language: English
- Additional Notes: Focus on time-saving, avoid technical jargon, include soft CTA
- Output: Personalized email for each lead
Data Flow
JotForm → Perplexity Analysis → ICP Generation → Field Formatting →
Industry Classification → Lead Discovery → Batch Processing → Email Personalization
Key Features
✅ Fully Automated: No manual intervention required
✅ AI-Powered: Uses GPT-4o-mini for intelligent ICP analysis
✅ Personalized: Custom emails for each prospect
✅ Scalable: Processes multiple leads in batches
✅ Time-Saving: Automates 10+ hours of manual work per week
Requirements
- APIs Required:
- Perplexity AI (with Authorization token)
- OpenAI (GPT-4o-mini access)
- Apify (2 actors: Local Business Lead Generator & Pitches Pro)
- Form Platform: JotForm account
- n8n Instance: Self-hosted or cloud
Generate Ideal Customer Profile Leads & Personalized Pitches with GPT-4o-mini, Perplexity, and Apify
This n8n workflow automates the process of generating ideal customer profiles (ICPs) and personalized sales pitches. It leverages AI models like GPT-4o-mini and Perplexity for content generation and Apify for data extraction, all triggered by new form submissions.
What it does
This workflow streamlines your lead generation and outreach by:
- Triggering on New Form Submissions: Listens for new submissions from a Jotform form.
- Editing Fields: Processes the incoming form data, likely extracting key information for further use.
- Looping Over Items: Iterates through multiple items, potentially for processing several leads or variations.
- Making HTTP Requests: Sends HTTP requests, which could be used for interacting with APIs like Apify for data scraping or Perplexity for information retrieval.
- Generating AI Content with OpenAI: Utilizes the OpenAI node (likely GPT-4o-mini) to generate content, such as ideal customer profiles or personalized pitch drafts, based on the gathered data.
Prerequisites/Requirements
To use this workflow, you will need:
- n8n Instance: A running n8n instance.
- Jotform Account: An active Jotform account with a configured form to trigger the workflow.
- OpenAI API Key: An API key for OpenAI (for GPT-4o-mini access).
- Apify Account (Likely): While not explicitly shown in the provided JSON, the directory name hints at Apify usage. An Apify account and relevant API tokens would likely be needed for data scraping.
- Perplexity API Key (Likely): The directory name also suggests Perplexity usage. An API key for Perplexity would likely be required for advanced search or content generation.
Setup/Usage
- Import the Workflow: Download the provided JSON and import it into your n8n instance.
- Configure Jotform Trigger:
- Set up your Jotform credential in n8n.
- Select the specific Jotform form that will trigger this workflow.
- Configure OpenAI Node:
- Set up your OpenAI credential in n8n with your API key.
- Review and adjust the prompts within the OpenAI node to generate the desired ICPs and personalized pitches.
- Configure HTTP Request Nodes:
- If using Apify or Perplexity, set up the necessary credentials (API keys/tokens) for these services in n8n.
- Adjust the HTTP Request nodes to correctly interact with the Apify and Perplexity APIs, including endpoint URLs and request bodies.
- Activate the Workflow: Once all credentials and configurations are set, activate the workflow.
Now, every time a new submission is received via your configured Jotform, the workflow will automatically process the data, generate insights and content using AI, and perform any configured API calls.
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