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Qualify & verify leads with Google Gemini and sync to HubSpot from Jotform

Zain KhanZain Khan
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2/3/2026
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AI-Enhanced Lead Qualification & HubSpot Synchronization (Jotform to HubSpot) 🧠✨

Stop wasting time on bad leads and manual research. This advanced n8n workflow automates your entire lead qualification and CRM entry process for HubSpot, ensuring you only sync high-quality, pre-researched contacts.

When a prospect submits your form, this automation immediately:

  1. Verifies the lead's email using Verifalia to ensure deliverability.
  2. Performs an AI-powered website crawl to extract and structure key competitive information like the prospect's Company Name, Industry, Country, and a Website Summary.
  3. Uses Google Gemini to create an instant, personalized summary of the lead's potential, acting as your virtual sales assistant.
  4. Finally, it creates or updates the comprehensive, enhanced contact record in HubSpot CRM and sends a smart Gmail notification to your sales team with the AI summary for immediate, informed follow-up.

How it Works

This automation turns raw form submissions into fully enriched, sales-ready contacts in HubSpot:

  1. Lead Capture (Jotform): A prospect fills out your Jotform with their details, triggering the workflow instantly.
  2. Email Verification (Verifalia): The email address is sent to the Verifalia API. Only verified, deliverable emails are allowed to proceed, eliminating bad data from your HubSpot portal.
  3. Website Crawl & Data Extraction (HTTP Request & AI): The workflow accesses the prospect's website and uses an Information Extractor (powered by an underlying Language Model like Google Gemini or similar AI) to automatically pull essential business data like Industry and Company Name.
  4. AI Lead Scoring & Summarization (Google Gemini): All captured and enriched data is fed to the Google Gemini model. The AI acts as a smart assistant, analyzing the lead's profile to generate a short, prospective summary for your sales team.
  5. HubSpot Synchronization: The final, enriched contact data (including all AI-extracted fields) is used to either create a new contact or update an existing one in your HubSpot CRM.
  6. Intelligent Internal Notification (Gmail): Your sales team receives an immediate internal email. This alert contains the raw lead data plus the critical AI-generated summary, allowing them to prioritize and personalize their follow-up immediately.

Requirements

To set up this intelligent lead funnel, you'll need the following accounts and credentials configured in your n8n instance:

  • Jotform Credentials: An API Key for the JotForm Trigger. Sign up for Jotform here: https://www.jotform.com/?partner=zainurrehman
  • Verifalia Credentials: An API Key for the Lead Verification node.
  • AI/Language Model Credentials: Credentials for the Information Extractor and Message a model (e.g., Google Gemini/PaLM API Key) to perform website research and summarization.
  • HubSpot Credentials: An OAuth2 or API Key credential for the HubSpot node to manage contacts.
  • Gmail Credentials: An OAuth2 credential for the Gmail node to send internal notifications.
  • Jotform: An active form containing the necessary fields: First Name, Last Name, Email, Phone, Website, and Note.

Qualify and Verify Leads with Google Gemini, Sync to HubSpot, and Notify via Email from Jotform

This n8n workflow automates the process of receiving new lead submissions from Jotform, enriching and verifying lead information using Google Gemini's AI capabilities, and then syncing the qualified leads to HubSpot. It also includes a notification mechanism via email.

What it does

This workflow streamlines your lead management by:

  1. Triggering on New Jotform Submissions: Automatically starts when a new form is submitted through Jotform.
  2. Extracting Information with AI: Utilizes the Google Gemini Chat Model and Information Extractor to intelligently parse and structure relevant lead data from the Jotform submission.
  3. Verifying Lead Data: Employs an HTTP Request node to potentially perform external lookups or verifications based on the extracted information (e.g., checking email validity, company details).
  4. Qualifying Leads with Google Gemini: Leverages Google Gemini to analyze the extracted and verified information to qualify the lead based on predefined criteria or AI-driven assessment.
  5. Creating/Updating Contacts in HubSpot: Syncs the qualified lead information to HubSpot, creating new contacts or updating existing ones.
  6. Sending Email Notifications: Notifies relevant stakeholders (e.g., sales team) via Gmail about the new qualified lead.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Account: A running instance of n8n.
  • Jotform Account: With a form configured to capture lead information.
  • Google Gemini API Key: For the Google Gemini Chat Model and Google Gemini nodes.
  • HubSpot Account: With appropriate API access to create/update contacts.
  • Gmail Account: For sending email notifications.
  • Credentials: Configured n8n credentials for Jotform, Google Gemini, HubSpot, and Gmail.

Setup/Usage

  1. Import the workflow: Download the provided JSON and import it into your n8n instance.
  2. Configure Jotform Trigger:
    • Select your Jotform credential.
    • Choose the specific form you want to monitor for new submissions.
  3. Configure Google Gemini Nodes:
    • Ensure your Google Gemini API key is set up as a credential in n8n.
    • Review and adjust the prompts for the "Google Gemini Chat Model" and "Information Extractor" nodes to accurately extract and qualify lead data according to your business rules.
  4. Configure HTTP Request:
    • If external verification is needed, update the "HTTP Request" node with the appropriate API endpoint, headers, and body to perform the lookup.
  5. Configure HubSpot Node:
    • Select your HubSpot credential.
    • Map the extracted lead data from previous nodes to the correct HubSpot contact properties.
    • Define whether to create new contacts or update existing ones.
  6. Configure Gmail Node:
    • Select your Gmail credential.
    • Specify the recipient email address(es), subject, and body for the notification email. You can use expressions to include lead details from previous nodes.
  7. Activate the Workflow: Once all nodes are configured, activate the workflow to start processing new Jotform submissions.

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