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Sync companies from Google Sheets to Salesforce with smart duplicate prevention

Xavier TaiXavier Tai
155 views
2/3/2026
Official Page

How it works

Automatically imports company data from Google Sheets into Salesforce while intelligently preventing duplicate accounts. The workflow searches for existing companies, creates new accounts only when needed, and ensures all contact information is properly associated.

Key features:

  • Smart duplicate detection by company name matching
  • Dual processing paths for new vs existing companies
  • Automatic contact creation and association
  • Comprehensive error handling and data validation
  • Professional sectional documentation with setup guides

Set up steps

  • Configure Google Sheets API credentials (OAuth 2.0)
  • Set up Salesforce Connected App with Account/Contact permissions
  • Prepare Google Sheets with proper column headers (Company Name, Email, Phone, Industry)
  • Map Salesforce field requirements in workflow nodes
  • Test with small dataset before full deployment

Estimated setup time: 15-30 minutes
Processing time: 15-45 seconds per company

All detailed configuration steps, troubleshooting guides, and security best practices are included in the comprehensive sticky note documentation within the workflow.

Sync Companies from Google Sheets to Salesforce with Smart Duplicate Prevention

This n8n workflow automates the process of synchronizing company data from a Google Sheet into Salesforce, with built-in logic to prevent the creation of duplicate company records. It's designed to ensure your Salesforce data remains clean and up-to-date by checking for existing companies based on a unique identifier before creating new ones.

What it does

  1. Triggers Manually: The workflow is initiated manually by clicking 'Execute workflow'.
  2. Reads Google Sheet Data: It fetches company data from a specified Google Sheet.
  3. Checks for Duplicates in Salesforce: For each company record from the Google Sheet, it queries Salesforce to see if a company with a matching identifier already exists.
  4. Conditional Logic:
    • If a company does not exist in Salesforce, it proceeds to create a new company record.
    • If a company does exist, it skips the creation step, preventing duplicates.
  5. Prepares Data for Salesforce: Before creating a new company, it renames and sets fields to match Salesforce's expected data structure.
  6. Creates New Company in Salesforce: For unique companies, it creates a new "Account" record in Salesforce using the prepared data.
  7. Merges Data (Placeholder): A Merge node is present, likely intended for future enhancements or to combine outputs from different branches, though currently, its connections are not defined in the provided JSON.

Prerequisites/Requirements

  • n8n Instance: A running n8n instance.
  • Google Sheets Account: With access to the spreadsheet containing company data.
  • Salesforce Account: With appropriate permissions to query and create "Account" records.
  • n8n Credentials: Configured credentials for both Google Sheets and Salesforce within your n8n instance.

Setup/Usage

  1. Import the Workflow: Import the provided JSON into your n8n instance.
  2. Configure Credentials:
    • Update the "Google Sheets" node with your Google Sheets credentials and specify the spreadsheet and sheet name to read data from.
    • Update the "Salesforce" nodes with your Salesforce credentials.
  3. Configure Salesforce Query: In the Salesforce node used for checking duplicates, ensure the query criteria accurately identify existing companies (e.g., by company name, website, or a custom external ID field).
  4. Configure Data Mapping:
    • Adjust the "Rename Keys" node to map your Google Sheet column headers to the field names expected by Salesforce for "Account" creation (e.g., Company Name to Name, Website to Website).
    • Modify the "Edit Fields" (Set) node if you need to add any static values or transform data further before sending it to Salesforce.
  5. Activate the Workflow: Enable the workflow in your n8n instance.
  6. Execute Manually: Click the "Execute workflow" button on the "When clicking ‘Execute workflow’" node to run the synchronization process.

This workflow provides a robust foundation for keeping your Salesforce company data synchronized with your Google Sheet, intelligently avoiding duplicates.

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