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Automate influencer evaluation & campaign management with Instagram/YouTube APIs

Jitesh DugarJitesh Dugar
808 views
2/3/2026
Official Page

Automated Influencer Campaign Management System

A comprehensive n8n workflow template for streamlining influencer application processing with real-time social media data validation, intelligent scoring algorithms, and automated onboarding workflows.


Who’s It For

  • Marketing agencies managing high-volume influencer applications
  • Brand marketing teams screening social media creators
  • Influencer platforms automating creator onboarding
  • Digital marketing consultants reducing manual workload
  • E-commerce brands building creator partnerships
  • Social media management companies scaling operations

How It Works

  1. Capture influencer applications via Webhook (connected to forms/websites).
  2. Validate applicant emails using VerifiEmail to prevent fake submissions.
  3. Fetch real-time social data from Instagram (via Instagram120 API) and YouTube (via YouTube138 API).
  4. Calculate engagement scores using a weighted algorithm (Instagram 60% + YouTube 40%).
  5. Auto-approve qualified influencers based on follower count & engagement thresholds.
  6. Log approved applications in Google Sheets with complete metrics.
  7. Send personalized welcome emails with campaign information & next steps.
  8. Reject low-quality applications with detailed reasoning (for internal tracking).
  9. Generate scoring breakdown with platform-specific analytics & tier classification.
  10. Track application volume and approval rates for performance optimization.

Offers: Real-time API integration, intelligent scoring, automated actions, scalable processing.


πŸ› οΈ How to Set Up

  1. Connect your application form to Webhook:

    POST β†’ https://[your-n8n-url]/webhook/influencer-signup
    
  2. Sign up for RapidAPI and subscribe to Instagram120 + YouTube138 APIs.

  3. Get VerifiEmail API key (100 free verifications/month).

  4. Configure Gmail OAuth2 in Google Cloud Console for email automation.

  5. Create a Google Sheets database for approved influencer storage.

  6. Add credentials in n8n: RapidAPI, VerifiEmail, Gmail, Google Sheets.

  7. Customize scoring thresholds & email templates in Function nodes.

  8. Test with sample data:

    {
      "name": "Test Creator",
      "email": "test@gmail.com",
      "social_handles": {
        "instagram": "testuser",
        "youtube": "testchannel"
      },
      "niche": "fitness",
      "rate_card": 500
    }
    

Requirements

  • n8n instance (cloud or self-hosted)

  • API credentials:

    • RapidAPI (Instagram120 + YouTube138 APIs)
    • VerifiEmail
    • Gmail OAuth2
    • Google Sheets access
  • Form/website integration β†’ sends webhook data

  • Google Sheets for database & reporting


RapidAPI Integration Details

Instagram120 API

  • Pricing Plans:

    • Free: 1,000 requests/month
    • Pro: 10,000 requests/month ($10/mo)
    • Ultra: 100,000 requests/month ($50/mo)
  • n8n Example:

    {
      "method": "POST",
      "url": "https://instagram120.p.rapidapi.com/api/instagram/profile",
      "headers": {
        "X-RapidAPI-Host": "instagram120.p.rapidapi.com",
        "X-RapidAPI-Key": "YOUR_RAPIDAPI_KEY",
        "Content-Type": "application/json"
      },
      "body": {
        "username": "{{ $('Data Sanitizer').item.json.social_handles.instagram }}"
      }
    }
    

YouTube138 API

  • Pricing Plans:

    • Free: 1,000 requests/month
    • Pro: 10,000 requests/month ($15/mo)
    • Ultra: 100,000 requests/month ($75/mo)
  • n8n Example:

    {
      "method": "GET",
      "url": "https://youtube138.p.rapidapi.com/channel/details",
      "headers": {
        "X-RapidAPI-Host": "youtube138.p.rapidapi.com",
        "X-RapidAPI-Key": "YOUR_RAPIDAPI_KEY"
      },
      "queryParameters": {
        "id": "{{ $('Webhook').item.json.body.social_handles.youtube }}",
        "hl": "en",
        "gl": "US"
      }
    }
    

Core Features

  • Social Media Validation

    • Instagram follower counts, engagement, verification
    • YouTube subscriber counts, channel stats
    • Cross-platform scoring algorithm
    • Fraud prevention via email validation
  • Intelligent Scoring

    • Multi-tier classification (Nano, Micro, Macro, Mega)
    • Engagement analysis per platform
    • Customizable approval thresholds
  • Automation Actions

    • Auto-approve/reject with reasoning
    • Store results in Google Sheets
    • Send onboarding emails
    • Track performance stats

Use Cases & Applications

  • Marketing Agencies β†’ Process 100+ daily influencer applications automatically
  • Brands β†’ Validate influencer metrics before partnerships
  • Platforms β†’ Qualify creators for platform admission automatically
  • E-commerce β†’ Build authentic influencer partnerships

Key Benefits

βœ”οΈ Saves 80-90% processing costs βœ”οΈ Cuts manual review time from 15 minutes β†’ 30 seconds βœ”οΈ Prevents fraud with real-time validation βœ”οΈ Scales infinitely with no extra staffing


Technical Specifications

  • Execution time: 30–45 sec per application
  • Throughput: 100+ applications/hour
  • Success rate: 95%+ valid applications
  • Cost: ~$0.05–$0.15 per application

ROI & Cost Breakdown

  • Manual: $15–25/hour human review
  • Automated: $0.05–0.15/application
  • Savings: 80–90% at scale
  • Break-even: 50–100 apps/month

Integration Example

// Example website form submission
fetch('https://your-n8n-instance.com/webhook/influencer-signup', {
  method: 'POST',
  headers: {'Content-Type': 'application/json'},
  body: JSON.stringify(formData)
});

Sample Application Data:

{
  "name": "Sarah Johnson",
  "email": "sarah.fitness@gmail.com",
  "social_handles": {
    "instagram": "sarahfitlife",
    "youtube": "SarahFitnessJourney"
  },
  "niche": "fitness",
  "country": "US",
  "rate_card": 750
}

Installation

  1. Import workflow JSON file into n8n
  2. Add API credentials (RapidAPI, VerifiEmail, Gmail, Sheets)
  3. Configure Sheets with correct columns
  4. Customize scoring & emails
  5. Test with sample apps
  6. Activate workflow

Disclaimers

  • Requires paid RapidAPI plans for scale
  • API rate limiting applies
  • Data accuracy depends on APIs
  • Ensure GDPR/CCPA compliance before production
  • Always test before live deployment

License

This template is provided as-is for educational and commercial use. Users are responsible for ensuring compliance with laws, platform TOS, and data privacy rules.

n8n Influencer Evaluation and Campaign Management Workflow

This n8n workflow provides a framework for automating parts of an influencer evaluation and campaign management process. It is designed to be triggered by an external system (e.g., a form submission, a new entry in a CRM) and then conditionally process influencer data, potentially interacting with external APIs and sending notifications.

What it does

This workflow outlines the following key steps, which serve as a foundation for a more detailed implementation:

  1. Receives External Data: It starts by listening for incoming data via a webhook, which would typically contain information about an influencer or a campaign event.
  2. Conditional Logic: It uses a Switch node to create different paths based on the incoming data. This allows for flexible handling of various scenarios (e.g., different types of influencers, different campaign stages).
  3. Data Processing (Placeholder): A Code node is included, indicating a point where custom JavaScript logic can be applied to process or transform the incoming data.
  4. API Interaction (Placeholder): An HTTP Request node is present, suggesting the workflow can make calls to external APIs (e.g., Instagram, YouTube APIs for data retrieval or updates).
  5. Data Storage (Placeholder): A Google Sheets node is included, implying the ability to read from or write data to a Google Sheet, likely for storing influencer details, campaign metrics, or evaluation results.
  6. Error Handling: A Stop and Error node is configured for one of the conditional paths, indicating that certain conditions should halt the workflow and signal an error.
  7. Notification/Alerting (Placeholder): A Gmail node is included, suggesting the capability to send email notifications or alerts based on workflow outcomes.
  8. Workflow Merging: A Merge node is used to combine different execution paths back into a single stream, allowing for unified post-processing or finalization.
  9. Further Conditional Logic: An If node is present, offering additional conditional branching after some initial processing, allowing for more granular decision-making.

Prerequisites/Requirements

To use and fully implement this workflow, you will need:

  • n8n Instance: A running n8n instance to import and execute the workflow.
  • Webhook Source: An external system or application configured to send data to the n8n webhook URL.
  • Google Sheets Account: A Google account with access to Google Sheets for data storage and retrieval. You will need to configure Google Sheets credentials in n8n.
  • Gmail Account: A Google account with access to Gmail for sending email notifications. You will need to configure Gmail credentials in n8n.
  • API Keys/Credentials: If interacting with Instagram, YouTube, or other external APIs via the HTTP Request node, you will need the appropriate API keys and credentials for those services.
  • JavaScript Knowledge: For customizing the Code node.

Setup/Usage

  1. Import the Workflow: Download the JSON content and import it into your n8n instance.
  2. Configure Webhook:
    • Activate the Webhook node.
    • Copy the generated webhook URL. This URL will be used by your external system to send data to this workflow.
  3. Configure Credentials:
    • Set up your Google Sheets credentials in n8n.
    • Set up your Gmail credentials in n8n.
    • If you plan to use the HTTP Request node for external APIs, configure the necessary API credentials.
  4. Customize Nodes:
    • Switch (Node 112): Adjust the conditions in the Switch node to match your specific influencer evaluation criteria or campaign stages.
    • Code (Node 834): Implement your custom JavaScript logic to process or transform the incoming data as needed.
    • HTTP Request (Node 19): Configure the URL, method, headers, and body for any external API calls (e.g., to fetch influencer metrics or update campaign status).
    • Google Sheets (Node 18): Specify the spreadsheet, sheet name, and operation (e.g., "Append Row," "Read Data") to interact with your influencer data.
    • Gmail (Node 356): Configure the recipient, subject, and body of the email notifications.
    • If (Node 20): Adjust the conditions for any additional conditional logic.
    • Stop and Error (Node 528): Customize the error message if needed.
  5. Activate the Workflow: Once configured, activate the workflow to start listening for incoming webhook requests.

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