Automate Instagram stories publishing from Google Sheets with Meta Graph API
Automated Instagram Stories from Google Sheets
π What it Does
This workflow automates posting Instagram Stories directly from a list of video URLs in a Google Sheet. Simply add a video link to the sheet, and this template will schedule and post it for you. It's designed to be a "set it and forget it" solution for your content strategy.
Key Features:
- Fully Automated: Runs on a schedule to post new content without manual intervention.
- Simple Content Management: Manage your entire video queue from one Google Sheet.
- Smart & Safe: Automatically avoids posting duplicate content by tracking what has already been published.
- Randomized Posting: Shuffles the video list to ensure varied content is posted, not just the first one on the list.
π Pre-Setup Requirements
Before you start, you'll need a few things. This is the most important part of the setup!
- Instagram Business Account: A personal account won't work. It must be a Business or Creator account.
- Facebook Page: Your Instagram Business Account must be connected to a Facebook Page.
- Meta Developer Account: This is required to create an "App" that gives n8n permission to post on your behalf.
- A Publicly Accessible Place to Host Videos: This is critical. The video URLs you use must be direct links to the video file.
- β
Good Sources: Shopify file storage, Amazon S3, a WordPress site with a valid SSL certificate (
https://...). - β Unreliable Sources: Google Drive and Dropbox share links will not work because they are not direct links to the video file itself.
- β
Good Sources: Shopify file storage, Amazon S3, a WordPress site with a valid SSL certificate (
βοΈ Step-by-Step Setup Guide
Follow these three parts carefully. Once done, you won't have to touch the configuration again.
Part 1: Meta (Facebook/Instagram) Configuration
This section generates the keys and IDs you need to allow n8n to communicate with Instagram.
-
Create a Meta App:
- Go to Meta for Developers and create a new app.
- Detailed Guide: Meta's Official Guide to Creating an App
-
Configure App Permissions:
- In your new app's dashboard, add the "Instagram Graph API" product.
- Under "Permissions," you will need to grant
instagram_basic,instagram_content_publish,pages_show_list, andpages_read_engagement.
-
Find Your Instagram Business Account ID:
- You'll need this ID for the workflow.
3.1. Log in: to your Instagram account.
3.2. Click on your Profile: in the menu on the left.
3.3. Click: "Edit Profile" at the top.
3.4. Under the "Settings" heading, click "See more in Accounts Center".
3.5. Select: your intended Instagram profile.
3.6. In the URL, your Instagram Business Account ID will be displayed after/profilesin a numerical format.
- You'll need this ID for the workflow.
3.1. Log in: to your Instagram account.
Example:
https://accountscenter.instagram.com/profiles/[YOUR_ID]/?theme=dark
-
Generate a Long-Lived Access Token:
- An access token is like a password for n8n to use. A standard one expires quickly, so you need a long-lived one.
- Official Guide: Meta's Guide to Generating a Long-Lived Token
Part 2: Google Sheet Preparation
This is where you'll manage your video content.
- Create a Google Sheet: You can make a new one or use our template to get started quickly.
- Download Template: Instagram Videos Template.xlsx
- Set Up Columns: Your sheet must have these two columns with these exact names:
source_url: This is where you will paste the direct URL to your video file.posted_story: Leave this column empty. The workflow will automatically fill it withtrueafter a video is successfully posted.
- Get the Sheet ID: In your Google Sheet URL, copy the long string of letters and numbers from the middle:
https://docs.google.com/spreadsheets/d/[THIS_IS_THE_SHEET_ID]/edit
Part 3: n8n Workflow Configuration
Now, let's connect everything inside your n8n workflow.
-
Fill the
βοΈ Configuration HubNode:- IG_BUSINESS_ID: Paste the Instagram ID you found in Part 1.
- SHEET_DOC_ID: Paste the Google Sheet ID you found in Part 2.
- SHEET_TAB_NAME: Enter the exact name of the tab in your Google Sheet (e.g., "Instagram Videos").
-
Connect Your Credentials:
- Google Sheets: In the
π Fetch Videos from Sheetnode, create a new credential and connect your Google Account. - Facebook Graph API: In the
π€ Create Story Containernode, create a new credential. Use the App ID, App Secret, and the Long-Lived Access Token you generated in Part 1. You will use this same credential for the other Facebook/Instagram nodes.
- Google Sheets: In the
-
Activate the Workflow:
- First, test it by clicking the "Execute Workflow" button on the
π Manual Startnode. - Once you confirm it works, activate the workflow using the toggle at the top of the screen. The
β° Auto Schedulenode is set to run daily by default, but you can change the time to whatever you like.
- First, test it by clicking the "Execute Workflow" button on the
π€ Troubleshooting
- Error: "(#10) This endpoint requires the 'instagram_content_publish' permission": Your Meta App is missing the correct permissions. Go back to the app settings in the Meta Developer dashboard and add it.
- Error: "Unsupported post request" or Video Processing Fails: This is almost always an issue with the video URL. Ensure it's a direct link and not from a service like Google Drive. Paste the URL into your browserβit should immediately start playing the video, not take you to a preview page.
- Error: "Sheet not found": Double-check that your
SHEET_DOC_IDandSHEET_TAB_NAMEin the Config node are perfectly correct (it's case-sensitive!). - Workflow runs but doesn't post: Make sure you have rows in your Google Sheet where the
posted_storycolumn is empty. If all are markedtrue, it has nothing new to post.
@iMan https://imanetworks.ch/
Automate Instagram Stories Publishing from Google Sheets with Meta Graph API
This n8n workflow automates the process of publishing Instagram Stories directly from content defined in a Google Sheet, leveraging the Meta Graph API. It's designed to streamline content scheduling and publishing for Instagram accounts, ensuring a consistent and timely presence.
What it does
This workflow simplifies Instagram Story publishing by:
- Triggering the Workflow: It can be initiated manually or on a predefined schedule (e.g., daily, hourly).
- Reading Content from Google Sheets: It connects to a specified Google Sheet to retrieve story content.
- Sorting Content: The retrieved data is sorted, likely to prioritize or order stories based on a specific criterion (e.g., date, status).
- Filtering for Unpublished Stories: It checks for stories that have not yet been published (based on a status or flag in the sheet).
- Preparing Story Data: For each unpublished story, it formats the data for the Meta Graph API.
- Creating Instagram Story Container: It uses the Meta Graph API to create a story container, which holds the media (image/video) and other story details.
- Waiting for Container Processing: It introduces a delay to allow Meta's systems to process the story container. This is crucial for successful publishing.
- Publishing the Instagram Story: After the wait, it uses the Meta Graph API to publish the story using the created container.
- Updating Google Sheet Status: Finally, it updates the Google Sheet to mark the story as "published" or with a similar status, preventing re-publishing.
Prerequisites/Requirements
To use this workflow, you will need:
- n8n Instance: A running n8n instance to host and execute the workflow.
- Google Account: A Google account with access to Google Sheets.
- Google Sheets Credential: An n8n credential configured for Google Sheets.
- Meta Graph API Access: Access to the Meta Graph API (Facebook/Instagram Developer Account).
- Facebook Graph API Credential: An n8n credential configured for the Facebook Graph API, with appropriate permissions for Instagram Business Accounts (e.g.,
instagram_basic,instagram_content_publish,pages_show_list,ads_management,business_management). - Google Sheet: A Google Sheet structured with columns for your Instagram Story content (e.g.,
Image URL,Caption,Status,Published Date).
Setup/Usage
- Import the Workflow: Import the provided JSON into your n8n instance.
- Configure Credentials:
- Set up your Google Sheets credential.
- Set up your Facebook Graph API credential, ensuring it has the necessary permissions to publish Instagram content.
- Update Google Sheet Node:
- Specify the Spreadsheet ID and Sheet Name where your Instagram Story content is located.
- Ensure the column names in your Google Sheet match the data expected by the workflow (e.g., for image URLs, captions, and status updates).
- Configure "If" Node:
- Adjust the conditions in the "If" node to correctly identify stories that are ready for publishing (e.g.,
Statuscolumn is "Pending" or empty).
- Adjust the conditions in the "If" node to correctly identify stories that are ready for publishing (e.g.,
- Configure "Edit Fields" Node:
- Map the data from your Google Sheet to the fields required for the Instagram Story (e.g., map your
Image URLcolumn to a field for the image, and yourCaptioncolumn to the caption field).
- Map the data from your Google Sheet to the fields required for the Instagram Story (e.g., map your
- Configure "Facebook Graph API" Nodes:
- Ensure the "Create Instagram Story Container" node correctly references the image/video URL from your Google Sheet data.
- Ensure the "Publish Instagram Story" node correctly references the container ID from the previous step.
- Configure "Wait" Node:
- The "Wait" node is set to 10 seconds by default. This might need adjustment based on Meta's processing times, but 10 seconds is a good starting point.
- Configure "Update Sheet" Node:
- Specify the column and value to update in your Google Sheet to mark a story as published (e.g., set
Statusto "Published" andPublished Dateto the current date/time).
- Specify the column and value to update in your Google Sheet to mark a story as published (e.g., set
- Activate the Workflow:
- Choose your desired trigger:
- Manual Trigger: Click "Execute Workflow" to run it on demand.
- Schedule Trigger: Configure the "Schedule Trigger" node to run the workflow automatically at your preferred intervals (e.g., every hour, daily).
- Choose your desired trigger:
- Test the Workflow: Run the workflow with test data in your Google Sheet to ensure it functions as expected before using it for live content.
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