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Automate Instagram stories publishing from Google Sheets with Meta Graph API

iManiMan
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2/3/2026
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Automated Instagram Stories from Google Sheets

πŸš€ What it Does

This workflow automates posting Instagram Stories directly from a list of video URLs in a Google Sheet. Simply add a video link to the sheet, and this template will schedule and post it for you. It's designed to be a "set it and forget it" solution for your content strategy.

Key Features:

  • Fully Automated: Runs on a schedule to post new content without manual intervention.
  • Simple Content Management: Manage your entire video queue from one Google Sheet.
  • Smart & Safe: Automatically avoids posting duplicate content by tracking what has already been published.
  • Randomized Posting: Shuffles the video list to ensure varied content is posted, not just the first one on the list.

πŸ“‹ Pre-Setup Requirements

Before you start, you'll need a few things. This is the most important part of the setup!

  1. Instagram Business Account: A personal account won't work. It must be a Business or Creator account.
  2. Facebook Page: Your Instagram Business Account must be connected to a Facebook Page.
  3. Meta Developer Account: This is required to create an "App" that gives n8n permission to post on your behalf.
  4. A Publicly Accessible Place to Host Videos: This is critical. The video URLs you use must be direct links to the video file.
    • βœ… Good Sources: Shopify file storage, Amazon S3, a WordPress site with a valid SSL certificate (https://...).
    • ❌ Unreliable Sources: Google Drive and Dropbox share links will not work because they are not direct links to the video file itself.

βš™οΈ Step-by-Step Setup Guide

Follow these three parts carefully. Once done, you won't have to touch the configuration again.

Part 1: Meta (Facebook/Instagram) Configuration

This section generates the keys and IDs you need to allow n8n to communicate with Instagram.

  1. Create a Meta App:

  2. Configure App Permissions:

    • In your new app's dashboard, add the "Instagram Graph API" product.
    • Under "Permissions," you will need to grant instagram_basic, instagram_content_publish, pages_show_list, and pages_read_engagement.
  3. Find Your Instagram Business Account ID:

    • You'll need this ID for the workflow. 3.1. Log in: to your Instagram account.
      3.2. Click on your Profile: in the menu on the left.
      3.3. Click: "Edit Profile" at the top.
      3.4. Under the "Settings" heading, click "See more in Accounts Center".
      3.5. Select: your intended Instagram profile.
      3.6. In the URL, your Instagram Business Account ID will be displayed after /profiles in a numerical format.

Example:
https://accountscenter.instagram.com/profiles/[YOUR_ID]/?theme=dark

  1. Generate a Long-Lived Access Token:


Part 2: Google Sheet Preparation

This is where you'll manage your video content.

  1. Create a Google Sheet: You can make a new one or use our template to get started quickly.
  2. Set Up Columns: Your sheet must have these two columns with these exact names:
    • source_url: This is where you will paste the direct URL to your video file.
    • posted_story: Leave this column empty. The workflow will automatically fill it with true after a video is successfully posted.
  3. Get the Sheet ID: In your Google Sheet URL, copy the long string of letters and numbers from the middle: https://docs.google.com/spreadsheets/d/[THIS_IS_THE_SHEET_ID]/edit

Part 3: n8n Workflow Configuration

Now, let's connect everything inside your n8n workflow.

  1. Fill the βš™οΈ Configuration Hub Node:

    • IG_BUSINESS_ID: Paste the Instagram ID you found in Part 1.
    • SHEET_DOC_ID: Paste the Google Sheet ID you found in Part 2.
    • SHEET_TAB_NAME: Enter the exact name of the tab in your Google Sheet (e.g., "Instagram Videos").
  2. Connect Your Credentials:

    • Google Sheets: In the πŸ“Š Fetch Videos from Sheet node, create a new credential and connect your Google Account.
    • Facebook Graph API: In the πŸ“€ Create Story Container node, create a new credential. Use the App ID, App Secret, and the Long-Lived Access Token you generated in Part 1. You will use this same credential for the other Facebook/Instagram nodes.
  3. Activate the Workflow:

    • First, test it by clicking the "Execute Workflow" button on the πŸš€ Manual Start node.
    • Once you confirm it works, activate the workflow using the toggle at the top of the screen. The ⏰ Auto Schedule node is set to run daily by default, but you can change the time to whatever you like.

πŸ€” Troubleshooting

  • Error: "(#10) This endpoint requires the 'instagram_content_publish' permission": Your Meta App is missing the correct permissions. Go back to the app settings in the Meta Developer dashboard and add it.
  • Error: "Unsupported post request" or Video Processing Fails: This is almost always an issue with the video URL. Ensure it's a direct link and not from a service like Google Drive. Paste the URL into your browserβ€”it should immediately start playing the video, not take you to a preview page.
  • Error: "Sheet not found": Double-check that your SHEET_DOC_ID and SHEET_TAB_NAME in the Config node are perfectly correct (it's case-sensitive!).
  • Workflow runs but doesn't post: Make sure you have rows in your Google Sheet where the posted_story column is empty. If all are marked true, it has nothing new to post.

@iMan https://imanetworks.ch/

Automate Instagram Stories Publishing from Google Sheets with Meta Graph API

This n8n workflow automates the process of publishing Instagram Stories directly from content defined in a Google Sheet, leveraging the Meta Graph API. It's designed to streamline content scheduling and publishing for Instagram accounts, ensuring a consistent and timely presence.

What it does

This workflow simplifies Instagram Story publishing by:

  1. Triggering the Workflow: It can be initiated manually or on a predefined schedule (e.g., daily, hourly).
  2. Reading Content from Google Sheets: It connects to a specified Google Sheet to retrieve story content.
  3. Sorting Content: The retrieved data is sorted, likely to prioritize or order stories based on a specific criterion (e.g., date, status).
  4. Filtering for Unpublished Stories: It checks for stories that have not yet been published (based on a status or flag in the sheet).
  5. Preparing Story Data: For each unpublished story, it formats the data for the Meta Graph API.
  6. Creating Instagram Story Container: It uses the Meta Graph API to create a story container, which holds the media (image/video) and other story details.
  7. Waiting for Container Processing: It introduces a delay to allow Meta's systems to process the story container. This is crucial for successful publishing.
  8. Publishing the Instagram Story: After the wait, it uses the Meta Graph API to publish the story using the created container.
  9. Updating Google Sheet Status: Finally, it updates the Google Sheet to mark the story as "published" or with a similar status, preventing re-publishing.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running n8n instance to host and execute the workflow.
  • Google Account: A Google account with access to Google Sheets.
  • Google Sheets Credential: An n8n credential configured for Google Sheets.
  • Meta Graph API Access: Access to the Meta Graph API (Facebook/Instagram Developer Account).
  • Facebook Graph API Credential: An n8n credential configured for the Facebook Graph API, with appropriate permissions for Instagram Business Accounts (e.g., instagram_basic, instagram_content_publish, pages_show_list, ads_management, business_management).
  • Google Sheet: A Google Sheet structured with columns for your Instagram Story content (e.g., Image URL, Caption, Status, Published Date).

Setup/Usage

  1. Import the Workflow: Import the provided JSON into your n8n instance.
  2. Configure Credentials:
    • Set up your Google Sheets credential.
    • Set up your Facebook Graph API credential, ensuring it has the necessary permissions to publish Instagram content.
  3. Update Google Sheet Node:
    • Specify the Spreadsheet ID and Sheet Name where your Instagram Story content is located.
    • Ensure the column names in your Google Sheet match the data expected by the workflow (e.g., for image URLs, captions, and status updates).
  4. Configure "If" Node:
    • Adjust the conditions in the "If" node to correctly identify stories that are ready for publishing (e.g., Status column is "Pending" or empty).
  5. Configure "Edit Fields" Node:
    • Map the data from your Google Sheet to the fields required for the Instagram Story (e.g., map your Image URL column to a field for the image, and your Caption column to the caption field).
  6. Configure "Facebook Graph API" Nodes:
    • Ensure the "Create Instagram Story Container" node correctly references the image/video URL from your Google Sheet data.
    • Ensure the "Publish Instagram Story" node correctly references the container ID from the previous step.
  7. Configure "Wait" Node:
    • The "Wait" node is set to 10 seconds by default. This might need adjustment based on Meta's processing times, but 10 seconds is a good starting point.
  8. Configure "Update Sheet" Node:
    • Specify the column and value to update in your Google Sheet to mark a story as published (e.g., set Status to "Published" and Published Date to the current date/time).
  9. Activate the Workflow:
    • Choose your desired trigger:
      • Manual Trigger: Click "Execute Workflow" to run it on demand.
      • Schedule Trigger: Configure the "Schedule Trigger" node to run the workflow automatically at your preferred intervals (e.g., every hour, daily).
  10. Test the Workflow: Run the workflow with test data in your Google Sheet to ensure it functions as expected before using it for live content.

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