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Generate business lists from Google Maps search to Sheets or Excel with Serper

AndrewAndrew
72 views
2/3/2026
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Who is this for

This workflow is ideal for lead generation agencies, researchers, and small business owners who need to quickly collect and analyze company data from search results and save them into Google Sheets for further use.

What problem is this workflow solving

Manually searching for companies, compiling them into a list, and formatting them into spreadsheets is time-consuming and error-prone. This workflow automates that process-taking a search request, finding relevant companies, and organizing the data into a ready-to-use format in Google Sheets or downloadable Excel.

What this workflow does

  • Takes a userโ€™s search query via chat
  • Scrapes company data from Google Maps based on that query
  • Returns the results in a downloadable Excel file
  • Saves the same data to a connected Google Sheets document for easy access and sharing.

Setup

  • Add your credentials:
    • Gogle Sheets
    • Serper
  • Run the workflow and enter your search request in the chat interface
  • Retrieve your results from either:
    • The Get XLSX node as an Excel file
    • The linked Google Sheets file (copy Column Names from XLSX File to Google Sheets)
  • Test the bot by sending a search query (e.g., "coffee shops in Berlin") - the bot will return the results automatically.

Generate Business Lists from Google Maps Search to Sheets or Excel with Serper

This n8n workflow automates the process of extracting business information from Google Maps search results and saving it into a Google Sheet or an Excel/CSV file. It's designed to help you quickly build targeted business lists based on specific search queries.

What it does

This workflow performs the following key steps:

  1. Triggers on Chat Message: The workflow is initiated when a chat message is received. This allows for interactive triggering, potentially by providing search parameters directly through a chat interface.
  2. Performs Google Maps Search: It likely uses an HTTP Request node to interface with a search API (e.g., Serper API, as hinted by the directory name) to query Google Maps for businesses based on the input from the chat trigger.
  3. Processes Search Results: The raw data from the search API is then processed. An "Edit Fields (Set)" node is used to transform or extract relevant data points from the search results.
  4. Splits Out Items: A "Split Out" node is used to handle arrays of results, ensuring each business entry is processed individually.
  5. Saves to Google Sheets: The extracted business data is then appended or written to a specified Google Sheet.
  6. Converts to File (Optional/Alternative Output): Optionally, the processed data can be converted into a file format (like CSV or Excel), allowing for flexible output beyond Google Sheets. This suggests the workflow supports both direct Google Sheets integration and file export.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Google Account: For Google Sheets integration, you'll need a Google account with access to Google Sheets.
  • Google Sheets Credential: An n8n Google Sheets credential configured to access your Google Sheets.
  • Serper API Key (or similar search API): The workflow likely uses an external search API to query Google Maps. While not explicitly visible in the JSON, the "HTTP Request" node and the directory name suggest a need for an API like Serper for Google Maps data. You will need an API key for this service.
  • Chat Integration: The "Chat Trigger" node implies integration with a chat platform (e.g., Slack, Telegram, Discord) to initiate the workflow. You will need to configure this trigger according to your chosen chat service.

Setup/Usage

  1. Import the Workflow: Download the provided JSON and import it into your n8n instance.
  2. Configure Credentials:
    • Set up your Google Sheets credential in n8n.
    • Configure the HTTP Request node with your Serper API key (or other Google Maps search API) and the necessary API endpoint details.
    • Configure the Chat Trigger node to connect to your desired chat platform.
  3. Customize Search Query: The "Chat Trigger" node will likely pass the search query to the "HTTP Request" node. Adjust how the query is extracted from the chat message if needed.
  4. Configure Google Sheets Node:
    • Specify the Spreadsheet ID and Sheet Name where you want to save the business data.
    • Ensure the column headers in your Google Sheet match the data being output by the "Edit Fields (Set)" node.
  5. Configure Convert to File Node (Optional): If you intend to export to a file, configure the output format and how the file should be handled (e.g., saved to a cloud storage, sent via email).
  6. Activate the Workflow: Once configured, activate the workflow.
  7. Trigger the Workflow: Send a chat message to the configured chat trigger to initiate a Google Maps search and generate your business list.

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