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Automated company research & lead enrichment with GPT-4o and Google Sheets

Candra RezaCandra Reza
2313 views
2/3/2026
ExportFilteringHubSpotCSVCRM
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Supercharge your sales and marketing with this AI-powered workflow! 🚀 Stop wasting hours on manual company research. This template deploys an autonomous AI agent that takes a list of company names from a Google Sheet, scours the web to find critical information, and automatically updates your sheet with the enriched data.

What it does:

  • Reads a list of companies to research from a Google Sheet.
  • Uses an AI agent equipped with Google Search and web scraping tools.
  • Extracts key data points like LinkedIn URLs, pricing details, integrations, market focus (B2B/B2C), and more.
  • Structures the output into a clean JSON object.
  • Updates the original Google Sheet with the new information.

Key Features & Customization: This workflow is built to be easily customized. You can modify the AI's prompt in the "AI company researcher" node and adjust the "Structured Output Parser" to gather any public data point you need, such as recent news, key executives, or their technology stack.

Required Credentials:

  • OpenAI
  • Google Sheets
  • SerpApi or ScrapingBee for search capabilities

Automated Company Research & Lead Enrichment with GPT-4o and Google Sheets

This n8n workflow automates the process of company research and lead enrichment using AI agents, Google Search (via SerpAPI), and Google Sheets. It's designed to streamline the gathering of detailed information about companies and their key personnel, making it ideal for sales, marketing, and business development teams.

What it does

This workflow performs the following key steps:

  1. Trigger: It can be triggered manually or on a schedule, allowing for flexible execution based on your needs.
  2. Initialize AI Agent: Sets up an AI Agent using an OpenAI Chat Model (likely GPT-4o, given the directory name hint) and several tools.
  3. Define Research Task: An "Edit Fields" node defines the initial task for the AI agent, which is to perform company research.
  4. Loop Over Companies: It's designed to process multiple company names, likely from an input source (though not explicitly defined in the provided JSON, a Google Sheets node is present, suggesting it's the intended input).
  5. AI-Powered Company Research:
    • The AI Agent utilizes a "SerpAPI (Google Search)" tool to perform web searches for company information.
    • It also uses a "Call n8n Workflow Tool," indicating it can delegate specific sub-tasks to other n8n workflows, allowing for highly modular and complex research capabilities.
    • A "Structured Output Parser" is used to ensure the AI's output is consistently formatted, making it easy to extract specific data points.
  6. Merge Results: Combines the processed data from the AI agent.
  7. Output to Google Sheets: The final, enriched company data is written to a Google Sheet.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running n8n instance (cloud or self-hosted).
  • OpenAI API Key: For the OpenAI Chat Model (e.g., GPT-4o).
  • SerpAPI API Key: For conducting Google searches.
  • Google Account: With access to Google Sheets for input/output.
  • Google Sheets Credential: Configured in n8n to connect to your Google Sheet.
  • OpenAI Credential: Configured in n8n for the OpenAI Chat Model.
  • SerpAPI Credential: Configured in n8n for the SerpAPI node.

Setup/Usage

  1. Import the workflow: Download the JSON provided and import it into your n8n instance.
  2. Configure Credentials:
    • Set up your Google Sheets credential.
    • Set up your OpenAI credential.
    • Set up your SerpAPI credential.
  3. Configure Google Sheets Node:
    • Specify the Spreadsheet ID and Sheet Name where your company names are listed (for input) and where the enriched data should be written (for output).
    • Ensure the input sheet has a column for company names.
  4. Configure AI Agent: Review the prompt and tools used by the AI Agent to ensure it aligns with your specific research needs. Adjust the "Edit Fields" node to define the exact research task or initial company name.
  5. Activate and Execute:
    • You can trigger the workflow manually by clicking "Execute Workflow" in the "Manual Trigger" node.
    • Alternatively, configure the "Schedule Trigger" node to run the workflow at specified intervals (e.g., daily, weekly).
  6. Monitor Results: Check your configured Google Sheet for the enriched company and lead data.

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