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Automate Google Business reviews with AI responses, Slack alerts & sheets logging

Grace GbadamosiGrace Gbadamosi
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2/3/2026
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How it works

This workflow automatically monitors your Google Business Profile for new reviews and uses AI to generate personalized response suggestions. When a review is detected, the system formats the review data, generates an appropriate AI response based on the rating and content, sends differentiated Slack notifications (urgent alerts for negative reviews, celebration messages for positive ones), and logs everything to Google Sheets for tracking and analysis.

Who is this for

Local business owners, restaurant managers, retail store operators, service providers, and reputation management teams who want to stay on top of customer feedback and respond promptly with thoughtful, AI-generated responses. Perfect for businesses that receive regular reviews and want to maintain consistent, professional customer engagement without manually monitoring multiple platforms.

Requirements

  • Google Business Profile: Active business profile with review monitoring enabled
  • Google API Credentials: Service account with access to Business Profile API and Sheets API
  • Slack Webhook: Incoming webhook URL for team notifications
  • Google Sheets: Spreadsheet with "Reviews" sheet for logging review data
  • Environment Variables: Setup for secure credential storage
  • Basic n8n Knowledge: Understanding of triggers, expressions, and credential management

How to set up

  1. Configure Google Business Profile API - Create Google Cloud project, enable Business Profile API, set up service account credentials, and add your Business Account ID and Location ID to environment variables
  2. Prepare Google Sheets Integration - Create Google Sheet with "Reviews" sheet, add required headers, set GOOGLE_SHEET_ID environment variable, and ensure service account has edit access
  3. Setup Slack Notifications - Create Slack webhook in your workspace and set SLACK_WEBHOOK_URL environment variable
  4. Customize Business Settings - Update Business Configuration node with your business name and adjust AI response tone preferences

How to customize the workflow

Modify the Business Configuration node to change your business name, adjust the AI response tone (professional, friendly, casual), customize Slack notification messages in the HTTP Request nodes, or add additional review sources by duplicating the trigger structure.

Automate Google Business Reviews with AI Responses, Slack Alerts, and Google Sheets Logging

This n8n workflow automates the process of managing new Google Business Profile reviews. It leverages AI to generate human-like responses, sends real-time alerts to Slack, and logs all review details into a Google Sheet for comprehensive tracking.

What it does

This workflow simplifies and enhances your Google Business Profile review management by:

  1. Monitoring New Reviews: Automatically triggers upon the arrival of a new review on your Google Business Profile.
  2. Generating AI Responses: Uses an AI model to craft a personalized response to each new review.
  3. Sending Slack Alerts: Notifies a designated Slack channel with details of the new review and the AI-generated response.
  4. Logging to Google Sheets: Records all relevant review information (reviewer, rating, comment, AI response, etc.) into a Google Sheet for historical tracking and analysis.

Prerequisites/Requirements

To use this workflow, you will need:

  • Google Business Profile Account: With access to manage reviews.
  • Google Business Profile Trigger Credential: Configured in n8n to connect to your Google Business Profile.
  • OpenAI API Key: For the AI Transform node to generate responses.
  • Slack Account: To receive alerts.
  • Slack Credential: Configured in n8n to post messages to your Slack workspace.
  • Google Sheets Account: To log review data.
  • Google Sheets Credential: Configured in n8n to write to your Google Sheet.
  • A Google Sheet: With appropriate columns set up to receive the review data (e.g., Reviewer Name, Rating, Comment, AI Response, Timestamp).

Setup/Usage

  1. Import the Workflow: Download the provided JSON and import it into your n8n instance.
  2. Configure Credentials:
    • Set up your Google Business Profile Trigger credential.
    • Set up your OpenAI credential for the AI Transform node.
    • Set up your Slack credential.
    • Set up your Google Sheets credential.
  3. Configure Nodes:
    • Google Business Profile Trigger: Select the specific Google Business Profile location you want to monitor.
    • AI Transform: Review and adjust the AI prompt to ensure the generated responses align with your brand's tone and style.
    • HTTP Request (Slack): Update the Slack webhook URL or configure the Slack node with your desired channel and message format.
    • Google Sheets: Specify the Spreadsheet ID and Sheet Name where you want the review data to be logged. Ensure the column headers in your Google Sheet match the data being sent by the workflow.
  4. Activate the Workflow: Once configured, activate the workflow in n8n. It will now automatically process new Google Business Profile reviews.

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