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Comprehensive SEO Audit with GPT-4 Specialists using Analytics, Search Console & PageSpeed

Jimmy GayJimmy Gay
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2/3/2026
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🤖 Automated SEO Audit with a Team of AI Specialists

This workflow performs a comprehensive, automated monthly SEO and performance audit for any website. It uses a "team" of specialized AI agents to analyze data from multiple sources, aggregates their findings, and generates a final strategic report.

Every month, it automatically fetches data from Google Analytics, Google Search Console, and Google PageSpeed Insights, and also performs a live crawl of the target website's homepage.

Key Features

  • Fully Automated: Runs on a schedule to deliver monthly reports without manual intervention.
  • Multi-Source Analysis: Gathers data from four key marketing sources for a 360° view.
  • AI Agent Team: Uses a sophisticated multi-agent system where each AI specializes in one area (Analytics, Performance, Technical SEO).
  • Master Analyst: A final AI agent synthesizes all specialist reports into a single, actionable strategic plan.
  • Automated Storage: All individual and final reports are automatically saved to a designated Google Sheet.

⚙️ Setup Instructions

To use this template, you must configure your credentials and set your target website.

1. Set Your Target Domain (Crucial!):

  • Find the Set Target Website node at the beginning of the workflow.
  • In the "Value" field, replace https://www.your-website.com with the URL of the website you want to audit. This will update the URL across the entire workflow automatically.

2. Configure the Schedule Trigger:

  • Click on the Schedule Trigger node to set when you want the monthly report to run.

3. Connect Your Google Credentials:

  • Google Analytics: Select your credential in the Get a report node.
  • Google Search Console: Select your credential in the Search Console (HTTP Request) node.
  • Google Sheets: Select your credential in all Google Sheets nodes.
  • Google PageSpeed API Key:
    • Go to the "Credentials" tab in n8n and create a new "Generic Credential" with the type "API Key - Query Param".
    • Name it Google API Key.
    • The "Parameter Name" must be key.
    • Paste your PageSpeed API key into the "API Key" field.
    • Go back to the PageSpeed Insight node, select "API Key - Query Param" for Authentication, and choose your new credential.

4. Connect OpenAI Credentials:

  • This template uses multiple OpenAI Chat Model nodes. Configure each one with your OpenAI API key.

5. Set Your Google Sheet:

  • In each of the Google Sheets nodes, replace the hardcoded "Document ID" with the ID of your own Google Sheet where you want to store the reports.

🔬 Workflow Explained

  1. Phase 1: Data Collection: The Schedule Trigger starts the workflow. Four parallel branches collect data from Google Analytics, PageSpeed Insights, Search Console, and a direct website crawl.
  2. Phase 2: Data Processing & Specialist Analysis:
    • Each data source is processed by a dedicated Code node to format the data.
    • The formatted data is then sent to a specialized AI agent (ANALYTICS SPECIALIST, PERFORMANCE SPECIALIST, etc.) for in-depth analysis.
  3. Phase 3: Report Aggregation: A Merge node waits for all four specialist reports to be completed. A DATA AGGREGATOR node then combines them into a single, comprehensive package.
  4. Phase 4: Master Synthesis & Storage: The final MASTER ANALYST agent receives the aggregated data and produces a high-level strategic summary with actionable recommendations. This final report is then saved to Google Sheets.

Comprehensive SEO Audit with GPT-4 Specialists using Analytics, Search Console, & PageSpeed

This n8n workflow automates a comprehensive SEO audit process by leveraging Google Analytics, Google Sheets, and an AI Agent (likely powered by GPT-4) to analyze website performance data and provide actionable recommendations. It's designed to simulate a team of SEO specialists, each focusing on a specific aspect of the audit.

What it does:

  1. Triggers on Schedule: The workflow is initiated on a predefined schedule (e.g., daily, weekly, monthly) to ensure regular audits.
  2. Fetches Google Analytics Data: It retrieves key performance metrics from Google Analytics, providing insights into website traffic, user behavior, and content performance.
  3. Fetches Google Search Console Data: It pulls data from Google Search Console, focusing on search queries, impressions, clicks, and indexing status to understand organic search visibility.
  4. Fetches Google PageSpeed Insights Data: It queries Google PageSpeed Insights for performance scores and recommendations for both mobile and desktop versions of the website.
  5. Merges Data: All the collected data from Google Analytics, Search Console, and PageSpeed Insights is merged into a single dataset for comprehensive analysis.
  6. Prepares Data for AI Analysis: A "Code" node likely transforms and structures the merged data into a format suitable for the AI Agent, potentially creating a detailed prompt.
  7. AI Agent Analysis: An "AI Agent" node (configured with an OpenAI Chat Model) acts as a team of "specialists" (e.g., Technical SEO, Content SEO, Performance SEO). It processes the prepared data and generates audit findings and recommendations based on its specialized knowledge.
  8. Stores Results in Google Sheets: The AI-generated audit findings and recommendations are then written back to a Google Sheet, providing a centralized and organized report.
  9. Organizes Output: An "Edit Fields (Set)" node likely formats the final output before writing to Google Sheets, ensuring consistency and readability.

Prerequisites/Requirements:

  • n8n Instance: A running n8n instance.
  • Google Analytics Account: With access to the website's analytics data.
  • Google Search Console Account: With access to the website's search performance data.
  • Google Sheets Account: To store the audit results.
  • OpenAI API Key: For the AI Agent (likely GPT-4) to function. This will need to be configured as a credential in n8n for the "OpenAI Chat Model" node.
  • n8n Google Sheets Credential: Configured with appropriate access to read/write to your Google Sheets.
  • n8n Google Analytics Credential: Configured with appropriate access to your Google Analytics property.
  • n8n Google Search Console Credential: Configured with appropriate access to your Google Search Console property.

Setup/Usage:

  1. Import the workflow: Download the JSON and import it into your n8n instance.
  2. Configure Credentials:
    • Set up your Google Sheets, Google Analytics, and Google Search Console credentials in n8n.
    • Set up your OpenAI API key as a credential for the "OpenAI Chat Model" node.
  3. Update Node Parameters:
    • Google Analytics: Configure the "View ID" and desired date range/metrics.
    • HTTP Request (Google Search Console): Update the URL and parameters to fetch data for your specific website and desired metrics from the Search Console API.
    • HTTP Request (PageSpeed Insights): Update the URL with your website's URL for PageSpeed analysis.
    • Code Node: Review and potentially adjust the JavaScript code to tailor the prompt for the AI agent based on your specific audit requirements and data structure.
    • AI Agent: Configure the "OpenAI Chat Model" with your chosen model (e.g., gpt-4) and fine-tune the agent's instructions (the "system message" or "tools" it uses) to define the roles of your "SEO specialists" and the type of analysis you expect.
    • Google Sheets (Output): Specify the "Spreadsheet ID" and "Sheet Name" where the audit results should be written.
    • Schedule Trigger: Adjust the schedule to your preferred audit frequency (e.g., once a week, once a month).
  4. Activate the Workflow: Once all configurations are complete, activate the workflow. It will run automatically according to the defined schedule.
  5. Monitor Results: Check your designated Google Sheet for the generated SEO audit reports and recommendations.

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