Discover & generate leads from social engagement using Trigify, Google Sheets, and Slack
An intelligent automation workflow that monitors thought leader activity via social listening, tracks high-value prospects who engage with industry content, and systematically builds a qualified lead database through social intelligence gathering.
Overview
This workflow transforms passive social listening into proactive lead generation by identifying prospects who demonstrate genuine interest in industry topics through their engagement with thought leader content. It creates a continuous pipeline of warm prospects with enriched data for personalized outreach.
🔄 Workflow Process
1. Social Intelligence Webhook
Real-time engagement monitoring
- Integrated with Trigify.io social listening platform
- Monitors thought leader posts and their engagers
- Captures detailed prospect and company enrichment data
- Processes LinkedIn engagement activities in real-time
- Includes enriched contact information (email, phone, LinkedIn URLs)
2. Data Processing & Extraction
Structured data organization
- Post Data Extraction: Isolates LinkedIn post URLs, content, and posting dates
- Prospect Data Extraction: Captures first/last names, job titles, LinkedIn profiles, and locations
- Company Data Extraction: Gathers company names, domains, sizes, industries, and LinkedIn pages
- Prepares data for duplicate detection and storage systems
3. Duplicate Detection System
Data quality maintenance
- Queries existing Google Sheets database by post URL
- Identifies previously tracked thought leader content
- Filters out duplicate posts to maintain data quality
- Only processes genuinely new thought leader activities
- Maintains clean, unique post tracking records
4. New Content Validation Gate
Quality control checkpoint
- Validates that post URLs are not empty (indicating new content)
- Prevents processing of duplicate or invalid data
- Ensures only fresh thought leader content triggers downstream actions
- Maintains database integrity and notification relevance
5. Thought Leader Post Tracking
Systematic content monitoring
- Appends new thought leader posts to "Social Warming" Google Sheets
- Records post URLs, content text, and publication dates
- Creates searchable database of industry thought leadership content
- Enables trend analysis and content performance tracking
6. Real-Time Slack Notifications
Immediate team alerts
- Sends formatted alerts to #comment-strategy channel
- Includes post content, publication date, and direct links
- Provides action buttons (View Post, Engage Now, Save for Later)
- Enables rapid response to thought leader activity
- Facilitates team coordination on engagement opportunities
7. ICP Qualification Filter
Smart prospect identification
- Filters engagers by job title keywords (currently: "marketing")
- Customizable ICP criteria for targeted lead generation
- Focuses on high-value prospects matching ideal customer profiles
- Prevents database pollution with irrelevant contacts
8. Qualified Lead Database
Systematic prospect capture
- Appends qualified engagers to "Engagers" Google Sheets
- Records comprehensive prospect and company data
- Includes contact enrichment (emails, phone numbers)
- Creates actionable lead database for sales outreach
- Maintains detailed company intelligence for personalization
🛠️ Technology Stack
- n8n: Workflow orchestration and webhook management
- Trigify.io: Social listening and engagement monitoring platform
- Google Sheets: Lead database and content tracking system
- Slack API: Real-time team notifications and collaboration
- Data Enrichment: Automated contact and company information gathering
✨ Key Features
- Real-time thought leader content monitoring
- Automated prospect discovery through social engagement
- ICP-based lead qualification and filtering
- Duplicate content detection and prevention
- Comprehensive prospect and company data enrichment
- Integrated CRM-ready lead database creation
- Team collaboration through Slack notifications
- Customizable qualification criteria for targeted lead generation
🎯 Ideal Use Cases
Perfect for sales and marketing teams seeking warm prospects:
- B2B Sales Teams seeking warm prospects through social engagement
- Marketing Professionals building targeted lead databases
- Business Development Teams identifying engaged prospects
- Account-Based Marketing Campaigns requiring social intelligence
- Sales Professionals needing conversation starters with warm leads
- Companies wanting to identify prospects already engaged with industry content
- Teams requiring systematic lead qualification through social activity
- Organizations seeking to leverage thought leadership for lead generation
📈 Business Impact
Transform social listening into strategic lead generation:
- Warm Lead Generation: Identifies prospects already engaged with industry content
- Social Selling Intelligence: Provides conversation starters through engagement history
- ICP Qualification: Focuses efforts on prospects matching ideal customer profiles
- Relationship Building: Enables outreach based on genuine interest demonstration
- Market Intelligence: Tracks industry engagement patterns and trending content
- Sales Efficiency: Prioritizes prospects who show active industry engagement
- Personalization Data: Provides context for highly personalized outreach campaigns
💡 Strategic Advantage
This workflow creates a fundamental shift from cold outreach to warm, contextual conversations. By identifying prospects who have already demonstrated interest in industry topics through their engagement behavior, sales teams can approach leads with genuine relevance and shared context.
The system delivers:
- Continuous Pipeline: Automated flow of warm prospects showing industry engagement
- Social Context: Rich background data for meaningful, personalized conversations
- Quality Focus: ICP-filtered prospects matching ideal customer profiles
- Engagement History: Conversation starters based on actual prospect interests
- Competitive Advantage: Proactive lead identification before competitors
Rather than interrupting prospects with cold messages, this workflow enables sales teams to join conversations prospects are already having, dramatically increasing response rates and relationship-building success.
n8n Workflow: Social Engagement Lead Generation with Trigify, Google Sheets, and Slack
This n8n workflow automates the process of discovering and generating leads from social engagement by integrating with an external trigger (likely Trigify), storing lead data in Google Sheets, and notifying a team via Slack.
What it does
This workflow streamlines your lead generation process by:
- Receiving Social Engagement Data: It starts by listening for incoming data via a Webhook, which is expected to contain information about social engagements (e.g., from a tool like Trigify).
- Preparing Lead Data: It processes the incoming data to extract and format relevant lead information.
- Filtering for Qualified Leads: It applies conditional logic to filter the leads based on predefined criteria, ensuring only qualified leads proceed.
- Storing Leads in Google Sheets: For leads that meet the qualification criteria, it adds their details to a designated Google Sheet, creating a centralized database.
- Notifying the Team on Slack: It sends a notification to a specified Slack channel with details of the new qualified lead, enabling prompt follow-up.
Prerequisites/Requirements
To use this workflow, you will need:
- n8n Instance: A running n8n instance.
- Webhook Source: An external service (e.g., Trigify, or any other platform that can send HTTP POST requests) configured to send social engagement data to the n8n Webhook URL.
- Google Account: A Google account with access to Google Sheets. You will need to create a new spreadsheet or use an existing one to store the leads.
- Slack Account: A Slack workspace and a channel where notifications will be posted.
Setup/Usage
-
Import the Workflow:
- Copy the provided JSON code.
- In your n8n instance, go to "Workflows" and click "New".
- Click the three dots menu (
...) in the top right corner and select "Import from JSON". - Paste the JSON code and click "Import".
-
Configure Credentials:
- Google Sheets:
- Locate the "Google Sheets" node.
- Click on the "Credential" field and select "Create New Credential".
- Choose "Google OAuth2 API" or "Google Service Account" and follow the on-screen instructions to authenticate your Google account and grant necessary permissions to access Google Sheets.
- Specify the Spreadsheet ID and Sheet Name where you want to store the leads.
- Slack:
- Locate the "Slack" node.
- Click on the "Credential" field and select "Create New Credential".
- Choose "Slack API" and follow the on-screen instructions to authenticate your Slack workspace and grant permissions to post messages to a channel.
- Specify the Slack Channel ID or Name where you want to receive notifications.
- Google Sheets:
-
Configure Webhook:
- Locate the "Webhook" trigger node.
- Set the "Webhook URL" to "POST" and "Response Mode" to "None" (or as required by your external service).
- Copy the "Webhook URL" provided by n8n.
- Configure your external service (e.g., Trigify) to send social engagement data to this copied Webhook URL.
-
Configure "Edit Fields" (Set) Node:
- Locate the "Edit Fields" node.
- Map the incoming data from the Webhook to the desired fields for your Google Sheet and Slack message. This node allows you to rename, add, or remove fields as needed.
-
Configure "If" Node:
- Locate the "If" node.
- Define your conditions for qualifying a lead. For example, you might check for specific keywords in the social engagement, a minimum engagement score, or other relevant criteria.
-
Activate the Workflow:
- Once all credentials and nodes are configured, save the workflow.
- Toggle the workflow to "Active" to start listening for incoming Webhook events.
Now, whenever your external service sends social engagement data to the Webhook, this workflow will automatically process it, filter for qualified leads, store them in Google Sheets, and notify your team on Slack.
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