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Automated abandoned cart recovery emails for Shopify stores

David OlusolaDavid Olusola
376 views
2/3/2026
AssistantData FormattingOpenAIHTTP RequestAPI
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Overview

This n8n template automatically sends personalized recovery emails to customers who abandon their shopping carts. Recover 15-25% of lost sales with intelligent, well-timed follow-up emails that include exact cart contents. Use cases: Online stores, e-commerce brands, subscription services, digital product sales, any business with cart abandonment.

How it works

Shopify webhook triggers when customer creates cart and begins checkout process. The workflow waits one hour then checks if cart was converted to completed order. If cart remains abandoned, it extracts customer email and cart details. A personalized email is generated with cart contents and direct checkout link. Customer receives gentle reminder and can complete purchase with one click.

Set up instructions

The cart creation webhook is used but you can adjust the wait time or add multiple follow-up sequences Configure your email service provider in the Send Email node Customize email template and messaging to match your brand tone

Requirements

Shopify store with cart abandonment tracking Email service provider configured in n8n Customer email collection enabled in checkout process

Customising this workflow

Create multi-email sequences with different timing (1hr, 24hr, 72hr) Add discount codes for additional purchase incentive Segment messaging by cart value or customer type

n8n Workflow: Automated Abandoned Cart Recovery Emails for Shopify Stores

This n8n workflow automates the process of sending recovery emails to customers who abandon their shopping carts on a Shopify store. It listens for abandoned checkout events, waits a configurable amount of time, and then sends a personalized email to encourage the customer to complete their purchase.

What it does

This workflow streamlines your abandoned cart recovery strategy by:

  1. Triggering on Abandoned Checkouts: Automatically starts when a customer abandons their cart on your Shopify store.
  2. Waiting for a Defined Period: Pauses the workflow for a specified duration (e.g., 2 hours) to give the customer time to return on their own or to avoid immediate spamming.
  3. Checking Cart Status: After the wait, it verifies if the abandoned checkout is still open (i.e., not yet recovered or completed).
  4. Formatting Email Data: Prepares the necessary data for the recovery email, such as the customer's email and a link to their abandoned cart.
  5. Sending Recovery Email: Dispatches a personalized abandoned cart recovery email to the customer.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Shopify Account: An active Shopify store with API access configured for n8n.
  • SMTP Service: Access to an SMTP server or an email sending service configured as a credential in n8n for sending emails.

Setup/Usage

  1. Import the Workflow:
    • Download the provided JSON file.
    • In your n8n instance, click on "Workflows" in the left sidebar.
    • Click "New" and then "Import from JSON".
    • Paste the JSON content or upload the file.
  2. Configure Credentials:
    • Shopify Trigger: Configure your Shopify API credentials in the "Shopify Trigger" node. This typically involves your Shopify store URL and an API key/password.
    • Shopify (App Node): Configure the same Shopify API credentials for the "Shopify" app node.
    • Send Email: Configure your SMTP or email service credentials in the "Send Email" node.
  3. Customize the Wait Time:
    • Open the "Wait" node.
    • Adjust the "Wait For" duration to your desired recovery email delay (e.g., 2 hours, 24 hours).
  4. Customize the Email Content:
    • Open the "Send Email" node.
    • Edit the "To", "Subject", and "Body" fields to personalize your abandoned cart recovery email. You can use expressions to dynamically insert customer and cart details from the previous Shopify nodes.
  5. Activate the Workflow:
    • Once configured, save the workflow.
    • Toggle the workflow to "Active" to start listening for abandoned checkouts.

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