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Google Maps lead scraper & enrichment with AI-powered personalized outreach

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2/3/2026
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⚡ Quick Setup

  • Import this workflow into your n8n instance.
  • Add your Apify, Google Sheets, and Firecrawl credentials.
  • Activate the workflow to start your automated lead enrichment system.
  • Copy the webhook URL from the MCP trigger node.
  • Connect AI agents using the MCP URL.

🔧 How it Works

This solution combines two powerful workflows to deliver fully enriched, AI-ready business leads from Google Maps:

  • Apify Google Maps Scraper Node: Collects business data and, if enabled, enriches each lead with contact details and social profiles.
  • Leads Missing Enrichment: Any leads without contact or social info are automatically saved to a Google Sheet.
  • Firecrawl & Code Node Workflow: A second workflow monitors the Google Sheet, crawls each business’s website using Firecrawl, and extracts additional social media profiles or contact info using a Code node.
  • Personalization Logic: AI-powered nodes generate tailored outreach content for each enriched lead.
  • Native Integration: The entire process is exposed as an MCP-compatible interface, returning enriched and personalized lead data directly to the AI agent.

📋 Available Operations

  • Business Search: Find businesses on Google Maps by location, category, or keyword.
  • Lead Enrichment: Automatically append contact details, social profiles, and other business info using Apify and Firecrawl.
  • Personalized Outreach Generation: Create custom messages or emails for each lead.
  • Batch Processing: Handle multiple leads in a single request.
  • Status & Error Reporting: Get real-time feedback on processing, enrichment, and crawling.

🤖 AI Integration

  • Parameter Handling: AI agents automatically provide values for:
  • Search queries (location, keywords, categories)
  • Enrichment options (contact, social, etc.)
  • Personalization variables (name, business type, etc.)
  • Response Format: Returns fully enriched lead data and personalized outreach content in a structured format.

n8n Workflow: Google Maps Lead Scraper & AI-Powered Outreach

This n8n workflow automates the process of scraping leads from Google Maps, enriching them with AI, and preparing them for personalized outreach. It's designed to streamline lead generation for businesses that rely on location-based data.

What it does

This workflow performs the following key steps:

  1. Triggers on Google Sheet Update: The workflow starts when new data is added or updated in a specified Google Sheet. This sheet is expected to contain initial search queries or business categories for Google Maps.
  2. Initial Data Preparation: It takes the incoming data from Google Sheets and prepares it for the Google Maps scraping process.
  3. Scrapes Google Maps: It uses an HTTP Request node to interact with a Google Maps scraping API (or a similar service) to extract business information based on the provided queries.
  4. Processes Scraped Data: The scraped data is then processed and transformed.
  5. Loops Through Leads: It iterates through each scraped lead to process them individually.
  6. Enriches with AI: For each lead, it uses an AI Agent powered by an OpenAI Chat Model to generate additional, personalized information. This could include crafting personalized outreach messages, summarizing business profiles, or identifying key selling points.
  7. Filters Data: It filters the processed and enriched data based on specified criteria, ensuring only relevant leads proceed.
  8. Updates Google Sheet: Finally, it writes the enriched lead data back to a Google Sheet, making it ready for review or further actions.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Google Sheets Account: Configured Google Sheets credentials in n8n.
  • Google Maps Scraper API Access: Access to a Google Maps scraping API or a similar service that can be called via an HTTP Request.
  • OpenAI API Key: Configured OpenAI credentials in n8n for the AI Agent and Chat Model.

Setup/Usage

  1. Import the Workflow: Download the provided JSON and import it into your n8n instance.
  2. Configure Credentials:
    • Google Sheets: Configure your Google Sheets credentials for both the Google Sheets Trigger and the final Google Sheets node.
    • OpenAI: Configure your OpenAI API key for the OpenAI Chat Model and AI Agent nodes.
  3. Configure Google Sheets Trigger:
    • Specify the Spreadsheet ID and Sheet Name where your initial Google Maps search queries or lead data will be.
    • Set the Trigger On event (e.g., "New Row" or "Updated Row").
  4. Configure HTTP Request (Google Maps Scraper):
    • Update the URL and Headers/Body of the HTTP Request node to match your chosen Google Maps scraping API. You will likely need to pass the search query from the incoming Google Sheet data.
  5. Configure AI Agent and OpenAI Chat Model:
    • Review the prompts and configurations within the AI Agent and OpenAI Chat Model nodes to ensure they generate the desired personalized outreach information.
  6. Configure Edit Fields (Set): Adjust this node if you need to rename, add, or remove fields from the data as it flows through the workflow.
  7. Configure Filter: Adjust the conditions in the Filter node to refine which leads are ultimately saved to your output Google Sheet.
  8. Configure Google Sheets (Output):
    • Specify the Spreadsheet ID and Sheet Name where the enriched lead data should be written.
    • Map the incoming fields to the correct columns in your output Google Sheet.
  9. Activate the Workflow: Once configured, activate the workflow to start processing leads automatically on Google Sheet updates. You can also manually trigger it using the Manual Trigger node for testing.

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