Automate cold outreach with email personalization using Gemini and Google Sheets
This n8n template from Intuz provides a complete and automated solution for powerful cold outreach campaigns.
It connects a Google Sheet of prospect data with Google Gemini to automatically generate highly personalized emails. By analyzing specific keywords and data points like company name, industry, or job title from your sheet, this automated workflow crafts unique, relevant messages that feel one-to-one, creating a complete system to dramatically improve your engagement and response rates.
How it Works
Manually writing personalized emails for a long list of leads is a significant bottleneck. This workflow eliminates that friction by creating an automated system that reads your lead list, understands the context, and writes compelling drafts for you.
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Scheduled Lead Processing: On a schedule you define (e.g., daily), the workflow automatically activates to process your lead list.
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Fetches Your Lead List: It connects to your designated Google Sheet and reads all the lead data you've prepared, such as names, companies, roles, and any custom notes or pain points.
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Intelligent Filtering: The workflow is smart enough to know which leads have already been processed. Using an "If" node, it filters out any rows that already contain a generated email, ensuring it only works on new, untouched leads.
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AI-Driven Personalization (Google Gemini): This is the core of the engine. For each new lead, it sends the relevant data to the Google Gemini Chat Model. The AI follows a custom prompt you define to draft a completely unique email, including a compelling subject line and a personalized body.
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Structured Data Output: The workflow uses a Structured Output Parser to ensure the AI's response is always in a clean, predictable JSON format (e.g., {"subject": "...", "body": "..."}), making the data easy to handle in the next steps.
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Seamlessly Updates Your Spreadsheet: Finally, the generated subject line and email body are written back into the correct row for that lead in your Google Sheet, ready for your team to copy, paste, and send.
How to Use: Quick Start Guide
1. Import Workflow Template:
- Download the template’s JSON file and import it into your n8n instance via “File” > “Import from JSON.”
2. Configure Credentials:
- Google Gemini: Create and apply your API key credentials to the “Google Gemini Chat Model” node.
- Google Sheets: Set up and apply OAuth credentials for the Google account that owns your lead spreadsheet. Apply this credential to both the "Read Leads from Sheet" and "Update Sheet with Email" nodes.
3. Customize Nodes & Spreadsheet:
- Prepare Your Google Sheet: Ensure your sheet has columns for lead data (e.g., FirstName, Company, Role) and empty columns to receive the output (e.g., GeneratedSubject, GeneratedEmail).
- Read Leads from Sheet: Double-click this node and select your spreadsheet and sheet name from the list.
- If Node: Update the condition to check your specific output column. For example, if your output column is named GeneratedEmail, the condition should check if {{$json.GeneratedEmail }} is empty.
- Basic LLM Chain Node: This is the most important step.
- Edit the Template prompt to match your product, service, and desired tone.
- In the Template Variables section, make sure the values (e.g., {{ $('Read Leads from Sheet').item.json.FirstName }}) match the exact column names from your Google Sheet.
- Update Sheet with Email Node: Select your spreadsheet and sheet name. Set the Lookup Column to a unique identifier for each lead (like their Email address). Then, map the output from the Prepare Data for Sheet node to the correct destination columns in your sheet.
4. Test & Activate:
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Test Run: Click “Execute Workflow” to perform a test run. Check your Google Sheet to see if the first unprocessed lead was updated correctly with a new subject and body.
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Activate: Once satisfied, toggle the workflow “Active” switch to enable it to run on your defined schedule.
Requirements
To use this workflow template, you will need:
1. n8n Instance: A running n8n instance (cloud or self-hosted). 2. Google Gemini Account: For generating the email content (requires a Google Gemini API Key from Google AI Studio). 3. Google Sheets Account: With a prepared spreadsheet containing your lead list and columns for the generated output.
Connect with us
- Website: https://www.intuz.com/services
- Email: getstarted@intuz.com
- LinkedIn: https://www.linkedin.com/company/intuz
- Get Started: https://n8n.partnerlinks.io/intuz
For Custom Worflow Automation
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Automate Cold Outreach with Email Personalization using Gemini and Google Sheets
This n8n workflow streamlines your cold outreach efforts by leveraging Google Sheets for contact management and Google Gemini for generating personalized email content. It helps you efficiently send tailored emails to a list of prospects, enhancing engagement and response rates.
What it does
- Triggers on a Schedule: The workflow starts at predefined intervals (e.g., daily, weekly) to check for new prospects.
- Reads Prospect Data: It connects to a Google Sheet to fetch a list of prospects, including their names, company names, and any other relevant information for personalization.
- Generates Personalized Email Content: For each prospect, it uses the Google Gemini Chat Model (via a Basic LLM Chain) to generate a unique, personalized email draft based on the provided data.
- Parses AI Output: A Structured Output Parser extracts the generated email subject and body in a structured format.
- Prepares Data for Sending: An "Edit Fields (Set)" node formats the data, potentially adding a "sent" status or other metadata.
- Conditional Processing: An "If" node checks a condition (e.g., if the email has not been sent yet, or if personalization was successful) to determine whether to proceed with sending the email.
- Updates Google Sheet: (Implied, though not explicitly shown in connections, a subsequent Google Sheets node would typically update the sheet with the "sent" status or personalized content).
Prerequisites/Requirements
- n8n Instance: A running instance of n8n.
- Google Sheets Account: A Google account with access to Google Sheets. You will need to create a spreadsheet containing your prospect data (e.g., Name, Company, etc.).
- Google Gemini API Key: Access to the Google Gemini API for generating personalized content. This will require a Google Cloud Project and API key.
- Email Sending Service: While this workflow focuses on content generation and data management, you will need a separate node (e.g., Email, Gmail, SendGrid, Outlook) connected to the "If" node's TRUE branch to actually send the personalized emails. This is not included in the provided JSON but is a necessary next step for a complete cold outreach solution.
Setup/Usage
- Import the workflow: Download the JSON and import it into your n8n instance.
- Configure Credentials:
- Google Sheets: Set up a Google Sheets credential. This typically involves OAuth2 authentication to grant n8n access to your Google Drive and Sheets.
- Google Gemini Chat Model: Configure a credential for the Google Gemini Chat Model, likely using an API key.
- Customize Google Sheets Node:
- Specify the Spreadsheet ID and Sheet Name where your prospect data is located.
- Ensure the "Operation" is set to read data (e.g., "Read All Rows").
- Configure Google Gemini Chat Model:
- Adjust the Prompt in the "Basic LLM Chain" node to guide Gemini on how to personalize the emails. Use expressions to inject data from the Google Sheets node (e.g.,
{{ $json.name }},{{ $json.company }}). - Refine the Model and Temperature settings as needed for your desired tone and creativity.
- Adjust the Prompt in the "Basic LLM Chain" node to guide Gemini on how to personalize the emails. Use expressions to inject data from the Google Sheets node (e.g.,
- Adjust Structured Output Parser:
- Ensure the parser is correctly configured to extract the subject and body from Gemini's output. You might need to specify the expected JSON schema for the output.
- Configure "Edit Fields" Node:
- Map the output from the parser to appropriate fields for subsequent nodes (e.g.,
subject,body).
- Map the output from the parser to appropriate fields for subsequent nodes (e.g.,
- Configure "If" Node:
- Set the condition to control when an email should be sent. For example, you might check if a
sentcolumn in your Google Sheet is empty or if the generatedbodyis not null.
- Set the condition to control when an email should be sent. For example, you might check if a
- Add Email Sending Node (Manual Step):
- Connect an email sending node (e.g., Gmail, SendGrid, SMTP) to the TRUE output of the "If" node.
- Configure this node to use the personalized subject and body generated by Gemini, as well as the prospect's email address from your Google Sheet.
- Activate the Workflow: Once configured, activate the workflow to start automating your personalized cold outreach.
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Update Node Parameters All Google Sheets nodes: Select your finance spreadsheet Slack nodes: Select your finance channel Schedule Trigger: Adjust time if you prefer a different check-in hour (default: 11 PM) Postgres Chat Memory: Change sessionKey to something unique (e.g., financetrackeryour_name) Keep tableName as n8nchathistory_finance or rename consistently C. Slack Trigger Setup Activate the "Bot Mention trigger" node Copy the webhook URL from n8n In Slack App settings, go to Event Subscriptions Enable events and paste the webhook URL Subscribe to bot event: app_mention Save changes Test the Workflow Activate both workflow branches (scheduled and agent) In your Slack channel, mention the bot: @YourBot ₹100 cash snacks Bot should respond with a preview Reply "yes" to approve Verify Google Sheets are updated How to customize Change Transaction Categories Edit the AI Agent's system message to add/remove categories. 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