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Automate weekly SEO report with GPT-4 insights and Slack delivery

Marcelo AbreuMarcelo Abreu
2244 views
2/3/2026
Google SheetsWebhookAutomationEmailSubscription
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What this workflow does

  • Runs automatically every Monday morning at 8 AM
  • Collects your Google Search Console from the last month and the month before that for a given url (date range is configurable)
  • Formats the data, aggregating it by date, query, page, device and country
  • Generates AI-driven analysis and insights on your results, providing actionable recommendations
  • Renders the report as a visually appealing PDF with charts and tables
  • Sends the report via Slack (you can also add email or WhatsApp)

A sample for the first page of the report: image.png

Setup Guide

  • Create an account of pdf noodle and use the pre-made Meta Ads template.
  • Connect Google OAuth2 (guide on the template), OpenAI and Slack to n8n
  • Set your site url and date range
  • (opcional) Customize the scheduling date and time

👉🏻 You can use our detailed guide on how to setup this workflow.

Requirements

Feel free to contact me via Linkedin, if you have any questions! 👋🏻

Automate Weekly SEO Report with GPT-4 Insights and Slack Delivery

This n8n workflow automates the generation of a weekly SEO report, enriched with AI-driven insights from GPT-4, and delivers it directly to a specified Slack channel. It simplifies the process of monitoring SEO performance and provides actionable intelligence without manual intervention.

What it does

This workflow performs the following key steps:

  1. Triggers Weekly: The workflow is scheduled to run automatically on a weekly basis, ensuring consistent reporting.
  2. Fetches SEO Data: It makes an HTTP request to an external API (e.g., a Google Search Console API, a custom data source, or a third-party SEO tool) to retrieve the latest SEO performance data.
  3. Processes Data: The retrieved data is processed and formatted using a Code node, preparing it for AI analysis.
  4. Generates AI Insights: An AI Agent, powered by an OpenAI Chat Model (likely GPT-4), analyzes the SEO data to identify trends, provide insights, and suggest actionable recommendations.
  5. Formats Report: The AI-generated insights are combined with the raw data and formatted into a coherent report structure using the Edit Fields (Set) and Merge nodes.
  6. Splits Output: The workflow uses a Split Out node, potentially to handle multiple insights or data points generated by the AI agent, ensuring each piece of information is processed individually if needed.
  7. Delivers to Slack: Finally, the comprehensive SEO report, including AI insights, is posted as a message to a designated Slack channel.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running n8n instance.
  • External SEO Data Source: Access to an API that provides your SEO data (e.g., Google Search Console API, Ahrefs API, SEMrush API, or a custom data endpoint). You will need the API endpoint and any necessary authentication details.
  • OpenAI API Key: An API key for OpenAI, configured for the OpenAI Chat Model node (likely using GPT-4).
  • Slack Account: A Slack workspace and a Slack App or Bot token configured as an n8n credential to allow posting messages to a channel.

Setup/Usage

  1. Import the Workflow: Import the provided JSON into your n8n instance.
  2. Configure Credentials:
    • HTTP Request: Set up the HTTP Request node with the URL of your SEO data API and any required authentication (e.g., API keys, OAuth tokens).
    • OpenAI Chat Model: Configure the OpenAI Chat Model node with your OpenAI API key.
    • Slack: Set up a Slack credential in n8n with your Slack App or Bot token.
  3. Customize Data Processing (Code Node): Adjust the JavaScript in the Code node to correctly parse and format the data returned by your SEO API for optimal input to the AI Agent.
  4. Refine AI Agent Prompt: Customize the prompt within the AI Agent node to guide GPT-4 on the specific types of SEO insights and recommendations you want it to generate.
  5. Configure Slack Delivery: In the Slack node, specify the Slack channel where you want the reports to be posted. You can also customize the message format.
  6. Activate the Schedule Trigger: Enable the Schedule Trigger node and set your desired weekly schedule (e.g., every Monday morning).
  7. Activate the Workflow: Once all configurations are complete, activate the workflow. It will now run automatically based on your schedule.

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