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Automated lead generation & qualification with Google Maps, GPT-4 & HubSpot

David OlusolaDavid Olusola
982 views
2/3/2026
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This n8n workflow automates CVE tracking by retrieving vulnerability details from the NVD API πŸ›‘οΈ, organizing and updating the data in Google Sheets πŸ“Š, and optionally alerting teams via Slack or Email πŸ“©πŸ’¬.


Who is this for?

This workflow is ideal for:

  • Security operations (SecOps) teams πŸ§‘β€πŸ’»
  • DevSecOps engineers πŸ› οΈ
  • IT compliance officers 🧾
  • Vulnerability management analysts πŸ•΅οΈ
  • Sysadmins or cloud engineers in regulated industries 🏒

What problem does this workflow solve?

Manually checking for the latest CVE information is inefficient and error-prone. This automation:

  • Monitors NVD for CVE entries based on product or keyword filters πŸ”
  • Tracks new vulnerabilities and changes to existing ones ⏱️
  • Logs all CVE data in a structured Google Sheet for ongoing review and audit 🧾
  • Can trigger alerts or actions for high-severity CVEs 🚨

What this workflow does

This workflow builds an automated CVE monitoring system that:

  • Queries the NVD API for vulnerability data matching keywords (e.g. "Apache", "Log4j") πŸ“‘
  • Extracts relevant fields: CVE ID, description, severity (CVSS scores), published/modified dates, and affected products πŸ—‚οΈ
  • Saves or updates the information in Google Sheets πŸ“‘
  • Optionally filters for critical severity (e.g., CVSS > 8.0) and sends Slack alerts or emails πŸ“¬
  • Supports historical tracking and change detection over time πŸ•’

Includes a Google Sheets template for tracking:

  • CVE IDs and metadata
  • Severity levels and scores
  • Product/component tags
  • Resolution/patch status tracking

Setup

Prerequisites

You'll need:

  • An n8n instance (cloud or self-hosted) ☁️
  • A Google account + Google Sheets API credentials πŸ“‘
  • (Optional) Slack webhook URL or email setup for notifications πŸ’¬

Step 1: Configure API Inputs

Open the πŸ”§ Configuration node and provide:

  • NVD API parameters (keyword filters, date ranges, etc.)
  • Google Sheet ID and tab name for output
  • Slack webhook URL (optional)

Step 2: Set Filters & Preferences

Define:

  • Target keywords or CPE filters (e.g. β€œCisco ASA”, β€œWindows 10”) 🧩
  • CVSS threshold for high/critical alerts 🎚️
  • Update frequency (manual trigger, scheduled cron, webhook, etc.) πŸ”

Step 3: Connect to Google Sheets

  • Update Sheet node with your destination Sheet ID
  • Ensure columns like CVE ID, Description, Severity, Last Updated exist

Step 4: Enable Alerts (Optional)

  • Set up Slack node with your webhook URL or connect SMTP/Email node
  • Format alert message with key CVE data

Step 5: Activate and Run

  • Save and activate the workflow πŸ”›
  • Run manually or schedule it to run periodically (e.g., every 6 hours) ⏱️

Customization Tips

  • Add deduplication logic to avoid reprocessing the same CVEs ♻️
  • Use filters to monitor only critical CVEs or specific vendors/vendors πŸ”
  • Extend with GitHub Security Advisories or Exploit DB integration 🧩
  • Track remediation status and link to patch notes or fixes 🩹

Troubleshooting

Common Issues

  • Empty results from NVD: Check if your keywords are too narrow or if NVD API rate limits apply πŸ“‰
  • Google Sheets error: Ensure the Sheet ID and tab names are correct and accessible πŸ”‘
  • Alerts not sending: Check Slack webhook or email configurations πŸ”§

Getting Help


This template was created by David Olusola. πŸ›‘οΈ

Automated Lead Generation & Qualification with Google Maps, GPT-4, and HubSpot

This n8n workflow automates the process of generating leads from Google Maps, enriching their data using GPT-4, qualifying them, and then creating or updating contacts in HubSpot. It also notifies a Slack channel about new qualified leads.

What it does

This workflow streamlines your lead generation and qualification efforts by:

  1. Triggering Manually: The workflow is initiated manually, allowing you to control when the lead generation process begins.
  2. Retrieving Google Maps Data: It fetches business information from Google Maps (though the specific Google Maps node is not present in the provided JSON, it's implied by the workflow's name and common use cases for such a setup).
  3. Enriching Data with OpenAI (GPT-4): It uses OpenAI to enrich the lead data, likely by generating descriptions, identifying key attributes, or performing other text-based analysis to qualify the lead further.
  4. Setting Lead Qualification Status: A "Set" node (named "Edit Fields") is used to explicitly set a lead's qualification status based on the enrichment results.
  5. Conditional Qualification Check: An "If" node checks the qualification status of the lead.
  6. Notifying Slack for Qualified Leads: If a lead is qualified, a notification is sent to a specified Slack channel.
  7. Creating/Updating HubSpot Contacts: Regardless of qualification status (or potentially only for qualified leads, depending on the "If" node's configuration), the workflow interacts with HubSpot to create new contacts or update existing ones.
  8. Logging Data to Google Sheets: All processed lead data, including qualification status and HubSpot details, is logged into a Google Sheet for record-keeping and further analysis.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running n8n instance.
  • Google Sheets Account: Configured credentials for Google Sheets to store lead data.
  • OpenAI API Key: An API key for OpenAI (likely GPT-4) to enrich lead information.
  • Slack Account: Configured credentials for Slack to send notifications.
  • HubSpot Account: Configured credentials for HubSpot to manage contacts.
  • (Implied) Google Maps API Key: If the Google Maps data retrieval is done via an API, you would need a Google Maps API key.

Setup/Usage

  1. Import the workflow: Download the JSON provided and import it into your n8n instance.
  2. Configure Credentials:
    • Set up your Google Sheets credentials.
    • Set up your OpenAI credentials with your API key.
    • Set up your Slack credentials and specify the channel for notifications.
    • Set up your HubSpot credentials.
  3. Customize Nodes:
    • Google Sheets: Configure the "Google Sheets" node (ID 18) to point to your desired spreadsheet and sheet name for logging lead data.
    • OpenAI: Configure the "OpenAI" node (ID 1250) with the specific prompts or instructions for enriching your lead data (e.g., "Analyze the business description and determine if it's a qualified lead for X service").
    • Edit Fields (Set): Adjust the "Edit Fields" node (ID 38) to define how the qualification status is set based on the OpenAI output.
    • If: Modify the "If" node (ID 20) to define your qualification criteria based on the fields set in the previous step.
    • Slack: Configure the "Slack" node (ID 40) with the message content for qualified leads and the target channel.
    • HubSpot: Configure the "HubSpot" node (ID 76) to map the extracted lead data to HubSpot contact properties (e.g., name, email, company, qualification status).
  4. Execute the workflow: Click "Execute Workflow" on the "Manual Trigger" node (ID 838) to start the process.

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