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Automated SEO keyword & SERP analysis with DataForSEO for high-converting content

Sam YassineSam Yassine
1224 views
2/3/2026
n8n
Official Page

Overall Purpose:

The workflow automates the process of gathering extensive keyword data for a "Main Keyword." It starts by reading initial parameters from a Google Sheets template, creates a new dedicated Google Sheet for the research, queries multiple DataForSEO API endpoints for different types of keyword information (related, suggestions, ideas, autocomplete, subtopics, SERP, and PAA), and populates the newly created Google Sheet with this data across various tabs. A "Master All KW Variations" sheet is also populated to consolidate various keyword types.

Tools & Services Used:

Google Sheets:

As an input source for the main keyword and initial parameters (from a template). As the output destination for all collected keyword data, organized into multiple sheets within a new spreadsheet file.

Google Drive:

To create a new folder for each keyword research session. To copy the Google Sheets template into this new folder.

DataForSEO API:

The primary source for all keyword research data. Specific endpoints utilized: v3/dataforseo_labs/google/related_keywords/live v3/dataforseo_labs/google/keyword_suggestions/live (used for both "suggestions" and "ideas") v3/serp/google/autocomplete/live/advanced v3/content_generation/generate_sub_topics/live v3/serp/google/organic/live/advanced (for SERP and People Also Ask data)

Implementation Steps for Businesses:

Define Core Business Keywords:

Start with the primary products, services, or solutions the business offers.

Regularly Run the Workflow:

Schedule the workflow to run for new keywords or to refresh data on existing important keywords.

Collaborative Review:

Marketing, sales, and even product teams should review the generated Google Sheets. Marketing focuses on content ideas, SEO opportunities, and competitor SERP positions. Sales focuses on understanding customer questions (PAA, Autocomplete) to refine pitches.

Integrate into Content Calendar:

Use the insights to plan blog posts, articles, FAQs, and social media content. Update Sales Training: Share common customer questions and keyword insights with the sales team.

Track & Measure:

Monitor rankings for targeted keywords and the performance of content created based on this research to demonstrate ROI. ** By leveraging this automated workflow, businesses can save significant time on manual keyword research, gain deeper insights into their market and competitors, and ultimately create more effective sales and marketing strategies that drive growth.**

Automated SEO Keyword & SERP Analysis with DataForSEO

This n8n workflow automates the process of fetching and analyzing SEO keyword and SERP data using the DataForSEO API. It reads keywords from a Google Sheet, performs API requests to DataForSEO, and then processes the results to extract relevant information, ultimately preparing it for further analysis or storage.

What it does

  1. Triggers Manually: The workflow starts when manually executed.
  2. Reads Keywords from Google Sheets: It connects to a specified Google Sheet and reads a list of keywords.
  3. Prepares Data for DataForSEO API: It transforms the data from Google Sheets into the format required by the DataForSEO API.
  4. Sends HTTP Requests to DataForSEO: It makes API calls to DataForSEO (likely for keyword data and/or SERP analysis).
  5. Splits Out API Responses: If the DataForSEO API returns multiple items in a single response, this step separates them into individual items for easier processing.
  6. Filters Data: It applies a filter to the processed data, likely to select only relevant or successful API responses.
  7. Saves Data to Google Drive (Placeholder): Although the Google Drive node is present, it's currently disconnected, suggesting it's a placeholder for future integration to save the processed data.

Prerequisites/Requirements

  • n8n Instance: A running n8n instance to import and execute the workflow.
  • Google Sheets Account: A Google Sheets account with a spreadsheet containing the keywords to be analyzed.
  • DataForSEO Account & API Key: An active DataForSEO account with access to their API and a valid API key.
  • Google Drive Account (Optional): If you intend to use the Google Drive integration, you'll need a Google Drive account.

Setup/Usage

  1. Import the Workflow:
    • Download the provided JSON file.
    • In your n8n instance, go to "Workflows" and click "New".
    • Click the three dots menu (...) in the top right and select "Import from JSON".
    • Paste the workflow JSON or upload the file.
  2. Configure Credentials:
    • Google Sheets: Configure your Google Sheets credential. You'll need to authorize n8n to access your Google Sheets.
    • HTTP Request (DataForSEO): The HTTP Request node will require credentials for the DataForSEO API. This typically involves an API key and secret, which you would configure as an "HTTP Basic Auth" or "Header Auth" credential within n8n.
    • Google Drive (Optional): If you plan to use the Google Drive node, connect it to the workflow and configure its credentials.
  3. Customize Nodes:
    • Google Sheets (Node 18): Update the "Spreadsheet ID" and "Sheet Name" to point to your keyword list.
    • Edit Fields (Set - Node 38): Review and adjust any data transformations as needed for your specific DataForSEO API calls.
    • HTTP Request (Node 19):
      • Update the "URL" to the specific DataForSEO API endpoint you wish to use (e.g., /v3/keywords_data/google/search_volume/live).
      • Adjust the "Method" (e.g., POST) and "Body Parameters" to match the DataForSEO API documentation for the data you want to retrieve (e.g., keywords, location_code, language_code).
    • Filter (Node 844): Adjust the conditions in the Filter node if you have specific criteria for filtering the DataForSEO responses.
  4. Execute the Workflow: Click the "Execute Workflow" button in the "When clicking ‘Execute workflow’" node (Node 838) to run the workflow manually.

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