Automated lead research – from LinkedIn to ready-to-send report
AI Prospect Researcher – Automated Lead Intelligence Workflow
This workflow is built for professionals and teams who want to scale their B2B outreach with context-rich, personalized communication. It automates the full prospect research process — from pulling lead data and scraping LinkedIn profiles, to gathering real-time company insights and generating high-quality outreach reports with GPT-4.
Using a combination of Apify, Perplexity AI, and OpenAI, this system creates a structured Google Doc for each lead, along with a logged summary in Google Sheets. Whether you’re preparing for sales calls, writing cold emails, or enriching your CRM — this tool delivers ready-to-use intelligence in minutes, without manual research.
The process is modular, production-ready, and suitable for agencies, SDR teams, or founders managing outbound on their own.
How it works
Once triggered, the workflow takes in a list of leads from Google Sheets. For each lead, it uses Apify to scrape both the LinkedIn profile and company page (no login or cookies required). Then, Perplexity AI fetches contextual insights and competitor data. GPT-4 validates the research and synthesizes a structured summary of the individual and their company. Finally, a complete outreach report is generated and saved in Google Docs, while key data is logged in Sheets for tracking or follow-up automation.
This is a powerful, production-grade automation for anyone serious about personalizing outreach without spending hours per lead.
Automated Lead Research: From LinkedIn to Ready-to-Send Report
This n8n workflow automates the process of extracting lead information, enriching it with AI, and generating a structured report. It's designed to streamline lead generation by taking raw data, processing it through an AI model, and then organizing the results into a Google Sheet and a Google Doc.
What it does
This workflow performs the following steps:
- Manual Trigger: Initiates the workflow upon manual execution.
- Google Sheets (Input): Reads lead data from a specified Google Sheet. This sheet is expected to contain initial lead information.
- Loop Over Items: Processes each row (lead) from the Google Sheet individually.
- Edit Fields (Set): Prepares the data for the AI model by setting specific fields, likely combining or formatting existing data.
- Basic LLM Chain: Acts as a wrapper for the Language Model, orchestrating the interaction with the OpenAI Chat Model and the Structured Output Parser.
- OpenAI Chat Model: Communicates with the OpenAI API to process the lead data. This node is responsible for the AI-powered data enrichment, such as extracting specific information, summarizing profiles, or generating insights based on the input.
- Structured Output Parser: Parses the response from the OpenAI Chat Model into a structured format, ensuring consistency in the output data.
- Wait: Introduces a delay in the workflow, likely to manage API rate limits or to allow for external processing time.
- HTTP Request: Makes an HTTP request, potentially to another API or service, using the enriched lead data. The exact purpose is not specified in the JSON but could be for further data validation, posting to a CRM, or triggering another external process.
- If: Implements conditional logic. Based on the outcome of the previous steps (e.g., success of the HTTP request or a specific AI output), the workflow branches.
- Google Sheets (Output - Success): If the 'If' condition is true, this node appends the successfully processed and enriched lead data to a designated Google Sheet.
- Google Docs (Output - Success): If the 'If' condition is true, this node creates or updates a Google Doc with the enriched lead report.
- Google Sheets (Output - Failure): If the 'If' condition is false, this node appends the unprocessed or failed lead data to a separate Google Sheet, likely for review or error handling.
- Merge: Combines the outputs from both the success and failure branches of the 'If' node, allowing the workflow to continue as a single stream after conditional processing.
Prerequisites/Requirements
To use this workflow, you will need:
- n8n Instance: A running n8n instance to import and execute the workflow.
- Google Account: With access to Google Sheets and Google Docs for inputting raw data and outputting reports.
- OpenAI API Key: For the OpenAI Chat Model to perform AI-powered data enrichment.
- Credentials for Google Sheets and Google Docs: Configured within n8n.
- Credentials for OpenAI: Configured within n8n.
- Initial Google Sheet: Containing the raw lead data to be processed.
Setup/Usage
- Import the Workflow: Download the provided JSON and import it into your n8n instance.
- Configure Credentials:
- Set up your Google Sheets and Google Docs credentials in n8n.
- Set up your OpenAI API key credentials in n8n.
- Update Google Sheet Nodes:
- In the initial "Google Sheets" node (ID 18), configure it to read from your source Google Sheet containing lead data.
- In the "Google Sheets" output nodes (ID 18, 18), configure them to write to your desired success and failure Google Sheets.
- Update Google Docs Node:
- In the "Google Docs" node (ID 495), configure it to create or update your lead report document.
- Review and Customize:
- Examine the "Edit Fields (Set)" node (ID 38) to ensure the data transformation aligns with your lead data structure.
- Adjust the prompts and settings in the "OpenAI Chat Model" node (ID 1153) and "Structured Output Parser" node (ID 1179) to get the desired AI enrichment and output format.
- Configure the "HTTP Request" node (ID 19) if you intend to integrate with other services.
- Adjust the conditions in the "If" node (ID 20) to match your criteria for success or failure.
- Modify the "Wait" node (ID 514) duration if needed to adhere to API rate limits.
- Execute Workflow: Click the "Execute workflow" button on the "Manual Trigger" node (ID 838) to run the workflow.
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Automate invoice processing with OCR, GPT-4 & Salesforce opportunity creation
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