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AI-driven lead management and inquiry automation with ERPNext & n8n

Amjid AliAmjid Ali
6266 views
2/3/2026
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Overview

This workflow template automates lead management and customer inquiry processing by integrating ERPNext, AI agents, and email notifications. It streamlines the process of capturing leads, analyzing inquiries, and generating actionable responses. The workflow uses ERPNext to capture inquiries, analyzes them with AI, and notifies the appropriate team or individual, all while maintaining a professional approach.


What This Template Does

  1. ERPNext Webhook Integration:

    • Captures leads and inquiries through ERPNext webhooks.
    • Triggers the workflow when a new lead is created.
  2. AI-Powered Inquiry Analysis:

    • Uses AI to extract key details from lead notes (e.g., customer name, organization, inquiry summary).
    • Classifies inquiries as valid or invalid based on relevance to products, services, or solutions.
  3. Contact Assignment:

    • Matches inquiries to the appropriate contact(s) using a Google Sheets database or ERPNext contact information.
    • Handles multiple contacts if required.
  4. Email Notifications:

    • Generates professional email notifications for valid inquiries.
    • Sends emails to the appropriate contact(s) with inquiry details and action steps.
  5. Invalid Lead Handling:

    • Identifies invalid inquiries (e.g., unrelated to products or services) and flags them for follow-up or dismissal.
  6. Custom Email Formatting:

    • Converts plain text into professionally formatted HTML emails.
    • Ensures that communication is clear, concise, and visually appealing.

How It Works

Step 1: Capture Lead Data

  • Webhook in ERPNext:

    • Create a webhook in ERPNext for the "Lead" DocType.
    • Set the trigger to on_insert to capture new leads in real-time.
  • Lead Details:

    • The workflow fetches lead details, including notes, contact information, and the source of the lead.

Step 2: Validate and Analyze Inquiry

  • AI Agent for Analysis:

    • An AI agent analyzes the lead notes to extract key details and classify the inquiry as valid or invalid.
    • The analysis includes checking the relevance of the inquiry to products, services, or solutions offered by the company.
  • Invalid Leads:

    • If the inquiry is invalid, the workflow flags it and stops further processing.

Step 3: Assign Contact(s)

  • Google Sheets Integration:

    • Uses a Google Sheets database to map products, services, or solutions to responsible contacts.
    • Ensures that inquiries are directed to the right person or team.
  • Multiple Contacts:

    • Handles cases where multiple contacts are responsible for a particular product or service.

Step 4: Generate and Send Email Notifications

  • AI-Generated Emails:

    • The workflow generates a professional email summarizing the inquiry.
    • Emails include details like customer name, organization, inquiry summary, and action steps.
  • Custom HTML Formatting:

    • Emails are converted to HTML for a polished and professional appearance.
  • Send Notifications:

    • Sends email notifications through Microsoft Outlook or another configured email client.
    • Optionally, notifies via WhatsApp or SMS for urgent inquiries.

Step 5: Post-Inquiry Actions

  • ERPNext Record Updates:
    • Updates the lead record in ERPNext with relevant details, including inquiry status and contact information.

Setup Instructions

Prerequisites

  1. ERPNext:
    • A configured ERPNext instance with lead data and a webhook for the "Lead" DocType.
  2. Google Sheets:
    • A sheet mapping products, services, or solutions to responsible contacts.
  3. AI Integration:
    • Credentials for OpenAI or other supported AI platforms.
  4. Email Client:
    • Credentials for Microsoft Outlook or another email client.

Step-by-Step Setup

  1. ERPNext Configuration:

    • Create a webhook for the "Lead" DocType in ERPNext.
    • Test the webhook with sample data to ensure proper integration.
  2. Workflow Import:

    • Import the workflow template into n8n.
    • Configure nodes with your API credentials for ERPNext, Google Sheets, and AI tools.
  3. Google Sheets Integration:

    • Prepare a Google Sheet with columns for product, service, or solution and the responsible contact(s).
    • Link the sheet to the workflow.
  4. AI Agent Configuration:

    • Customize the AI agent’s prompts to align with your business’s products and services.
    • Adjust criteria for valid and invalid inquiries as needed.
  5. Email Setup:

    • Configure the email client node with your email service credentials.
    • Customize the email template for your organization.
  6. Testing:

    • Run the workflow with sample leads to validate the entire process.
    • Check email notifications, contact assignments, and record updates in ERPNext.

Dos and Don’ts

Dos:

  • Test Thoroughly: Test the workflow with various scenarios before deploying in production.
  • Secure Credentials: Keep API and email credentials secure to avoid unauthorized access.
  • Customize Prompts: Tailor AI prompts to match your business needs and language style.
  • Use Professional Email Templates: Ensure emails are clear and well-formatted.

Don’ts:

  • Skip Validation: Always validate inquiry data to avoid sending irrelevant notifications.
  • Overload the Workflow: Avoid adding unnecessary nodes that can slow down processing.
  • Ignore Errors: Monitor logs and address errors promptly for a smooth workflow.

Resources

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  • YouTube Tutorial:
    Watch the full step-by-step tutorial on setting up this workflow:
    SyncBricks YouTube Channel

  • Courses and Training:
    Learn more about ERPNext and AI automation through my comprehensive courses:
    SyncBricks LMS

  • Support and Contact:

AI-Driven Lead Management and Inquiry Automation

This n8n workflow automates the processing of incoming inquiries, using AI to understand their intent, categorize them, and route them appropriately. It helps streamline lead management by distinguishing between sales and support inquiries and initiating relevant actions.

What it does

This workflow simplifies lead management and inquiry automation by:

  1. Receiving Inquiries: It starts by listening for incoming data via a webhook, which could be triggered by a form submission, a new email, or any other external system.
  2. Processing with AI: It then uses an AI Agent (likely powered by OpenAI's Chat Model) to analyze the incoming inquiry.
  3. Categorizing Inquiry Type: The AI Agent is configured to identify if the inquiry is a "Sales Inquiry" or a "Support Inquiry".
  4. Conditional Routing: An "If" node checks the AI's categorization:
    • If the AI identifies a "Sales Inquiry", the workflow proceeds to process it as a sales lead.
    • If the AI identifies a "Support Inquiry", the workflow processes it as a support request.
  5. Setting Inquiry Type: Based on the AI's output and the conditional routing, an "Edit Fields (Set)" node explicitly sets the inquiryType field to either "Sales Inquiry" or "Support Inquiry".
  6. Sending Email (Placeholder): The workflow includes a "Microsoft Outlook" node, which is currently configured as a placeholder to send an email. This would typically be used to notify the relevant team (sales or support) or send an automated response to the customer.
  7. Making an HTTP Request (Placeholder): Another "HTTP Request" node is present, likely as a placeholder for integration with an ERP system (like ERPNext, as hinted by the directory name) or a CRM. This would be used to create a new lead, ticket, or update a record based on the inquiry.
  8. Code Node (Placeholder): A "Code" node is included, which allows for custom JavaScript logic. This could be used for advanced data manipulation, custom API calls, or complex business logic not covered by standard nodes.
  9. Sticky Note: A sticky note provides additional context or instructions within the workflow itself.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Webhook Source: An external system configured to send data to the n8n webhook URL when an inquiry is received.
  • OpenAI API Key: Credentials for an OpenAI account to use the OpenAI Chat Model within the AI Agent.
  • Microsoft Outlook Account: Credentials for a Microsoft Outlook account if you plan to send emails via this node.
  • ERP/CRM System (Optional but Recommended): Access to an ERP or CRM system (e.g., ERPNext) if you intend to integrate the "HTTP Request" node to create or update records.

Setup/Usage

  1. Import the Workflow: Download the JSON provided and import it into your n8n instance.
  2. Configure Webhook:
    • Activate the "Webhook" trigger node.
    • Copy the webhook URL and configure your external system (e.g., contact form, email parser) to send inquiry data to this URL.
  3. Configure OpenAI Credentials:
    • Open the "AI Agent" node.
    • Ensure the "OpenAI Chat Model" node within the AI Agent is configured with your OpenAI API key.
  4. Configure Microsoft Outlook Credentials (if needed):
    • Open the "Microsoft Outlook" node.
    • Set up your Microsoft Outlook credentials to enable sending emails.
    • Customize the email content and recipients as required.
  5. Configure HTTP Request Node (if needed):
    • Open the "HTTP Request" node.
    • Configure the URL, method, headers, and body to interact with your ERP/CRM system (e.g., ERPNext API) to create leads or support tickets.
  6. Customize Code Node (if needed):
    • If you have specific custom logic, modify the "Code" node accordingly.
  7. Activate the Workflow: Once all necessary credentials and configurations are set, activate the workflow to start processing inquiries automatically.

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