Extract Title tag and Meta description from url for SEO analysis with Airtable
Extract Title tag and meta description from url for SEO analysis.
How it works
The workflows takes records from Airtable, get the url in the records and extract from the related webpage the title tag (<title>) and meta description (<meta name="description" content="Some content">).
If title tag and/or meta description tag isn't available on the webpage, the result will be empty.
Setup
- Set a Base in Airtable with a table with the following structure:
url(field type url),title tag(field type text string),meta desc(field type text field)
Minimum suggested table structure is:
url (https://example.com), title (Title example), meta desc* (This is the meta description of the example page)
- Connect Airtable to both Airtable nodes in the template and, with the following formula, get all the records that miss
title tagandmeta desc. Formula:
AND(url != "", {title tag} = "", {meta desc} = "")
- Insert the url to be analyzed in the table in the field
urland let the workflow do the rest.
Extra
- You can also calculate the length for title tag and meta desc using formula field inside Airtable. This is the formula:
LEN({title tag})orLEN({meta desc}) - You can automate the process calling a Webhook from Airtable. For this, you need an Airtable paid plan.
Extract Title Tag and Meta Description from URL for SEO Analysis with Airtable
This n8n workflow automates the process of extracting the title tag and meta description from a given URL and storing this information in Airtable for SEO analysis.
What it does
This workflow simplifies SEO analysis by automatically:
- Triggering Manually: Starts the workflow when manually executed.
- Fetching Data from Airtable: Retrieves records from a specified Airtable base and table. It's designed to read URLs that need analysis.
- Making an HTTP Request: For each URL retrieved, it makes an HTTP GET request to fetch the content of that webpage.
- Extracting HTML Elements: Parses the HTML content of the webpage to extract the
<title>tag and themeta descriptionusing CSS selectors. - Updating Airtable: Takes the extracted title and meta description and updates the corresponding record in Airtable.
Prerequisites/Requirements
- n8n Instance: A running instance of n8n.
- Airtable Account: An Airtable account with a base and table set up to store URLs and the extracted SEO data.
- Your Airtable table should have fields for the URL, and dedicated fields for "Title Tag" and "Meta Description" (or similar names).
- Airtable Credentials: An Airtable API Key or Personal Access Token configured as a credential in n8n.
Setup/Usage
- Import the workflow: Download the provided JSON and import it into your n8n instance.
- Configure Airtable Credentials:
- In the "Airtable" node, select or create your Airtable credential.
- Specify your Base ID and Table Name where your URLs are stored and where the extracted data will be written.
- Ensure the "Operation" is set to "Get All" for the initial Airtable node (to fetch URLs) and "Update" for the final Airtable node (to write data back).
- Map the fields correctly in the "Update" Airtable node to ensure the extracted title and meta description are written to the correct columns in your Airtable table.
- Configure the HTML Node:
- The HTML node uses CSS selectors to extract the title and meta description.
- By default, it's configured to extract:
title: using the selectortitlemetaDescription: using the selectormeta[name="description"]and attributecontent.
- Verify these selectors are appropriate for the websites you intend to analyze.
- Execute the workflow: Click "Execute Workflow" to run it manually. It will process the URLs from your Airtable table, fetch their content, extract the SEO elements, and update the Airtable records.
This workflow is ideal for SEO professionals, content managers, or anyone needing to quickly gather SEO-critical information from a list of URLs for auditing or analysis.
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