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Send a notification to Slack when a new high-quality lead is added to Hubspot

Ricardo EspinozaasRicardo Espinozaas
2181 views
2/3/2026
StorageAWS S3WebhookJSONData Archiving
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Use Case

When tracking your contacts and leads in Hubspot CRM, every new contact might be a potential customer. To guarantee that you're keeping the overview you'd normally need to look at every new lead that is coming in manually to identify high-quality leads to prioritize their engagement and optimize the sales process. This workflow saves the work and does it for you.

What this workflow does

The workflow runs every 5 minutes. On every run, it checks the Hubspot CRM for contacts that were added since the last check. It then checks if they meet certain criteria (in this case if they are making +5m annual revenue) and alerts you in Slack for every match.

Setup

  1. Add Hubspot, and Slack credentials.
  2. Click on Test workflow.

How to adjust this workflow to your needs

  1. Change the schedule interval
  2. Adjust the criteria to send alerts

Send a Notification to Slack When a New High-Quality Lead is Added to HubSpot

This n8n workflow automates the process of identifying new high-quality leads in HubSpot and notifying a designated Slack channel. It ensures that your team is immediately aware of valuable new leads, allowing for prompt follow-up and improved lead management.

What it does

  1. Schedules a Check: The workflow runs on a defined schedule (e.g., every 15 minutes) to check for new leads.
  2. Retrieves HubSpot Leads: It connects to your HubSpot account to fetch recent lead data.
  3. Filters for High-Quality Leads: It applies a filter to identify leads that meet specific "high-quality" criteria (e.g., based on lead score, lifecycle stage, or specific property values).
  4. Posts to Slack: For every lead that meets the high-quality criteria, it sends a customizable notification message to a specified Slack channel, including relevant lead details.

Prerequisites/Requirements

  • n8n Account: An active n8n instance (cloud or self-hosted).
  • HubSpot Account: An active HubSpot account with API access.
  • Slack Account: An active Slack account with permissions to post messages to a channel.
  • HubSpot Credential: An n8n credential configured for your HubSpot account.
  • Slack Credential: An n8n credential configured for your Slack workspace.

Setup/Usage

  1. Import the Workflow:
    • Save the provided JSON content as a .json file.
    • In your n8n instance, go to "Workflows" and click "New".
    • Click the "Import from JSON" button and select the saved JSON file.
  2. Configure Credentials:
    • Locate the "HubSpot" node and "Slack" node.
    • Click on each node and select or create the appropriate credentials for your HubSpot and Slack accounts.
  3. Customize Lead Filtering:
    • Open the "Filter" node.
    • Adjust the conditions to define what constitutes a "high-quality lead" for your business. This might involve checking properties like lead_score, lifecyclestage, hs_lead_status, or other custom properties from HubSpot.
  4. Customize Slack Message:
    • Open the "Slack" node.
    • Customize the message content to include the lead information most relevant to your team (e.g., lead name, email, company, lead score, link to HubSpot record).
    • Specify the Slack channel where you want the notifications to be posted.
  5. Set Schedule:
    • Open the "Schedule Trigger" node.
    • Configure the desired interval for the workflow to run (e.g., every 15 minutes, hourly).
  6. Activate the Workflow:
    • Once configured, enable the workflow by toggling the "Active" switch in the top right corner of the workflow editor.

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