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Sync customer email subscriptions between Shopify and Mautic

SaschaSascha
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2/3/2026
Data ExtractionNotionDatabaseAPIJSON Transformation
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Having a seamless flow of customer data between your online store and your marketing platform is essential.

By keeping your systems synchronized, you can ensure that your marketing campaigns are accurately targeted and effective.

The integration between Shopify, a leading e-commerce platform, and Mautic, an open-source marketing automation system, is not available out-of-the-box.

However, with a n8n workflow you can bridge this gap with.

This template will help you:

  1. enhance accuracy in marketing lists by ensuring that subscription changes in Shopify are instantly updated in Mautic.
  2. improve compliance with data protection laws by respecting users' subscription preferences across platforms
  3. achieve integration without the need for additional plugins or software, minimizing complexity and potential points of failure.

This template will demonstrate the follwing concepts in n8n:

  • working with Shopify in n8n
  • control flow with the IF node
  • use Webhooks
  • validate Webhooks with the Crypto node
  • use the GraphQL node to call the Shopify Admin API

The template consists of two parts:

  1. Sync Email Subscriptions from Shopify to Mautic
  2. Sync Email Subscriptions from Mautic to Shopify

How to get started?

  1. Create a custom app in Shopify get the credentials needed to connect n8n to Shopify This is needed for the Shopify Trigger
  2. Create Shopify Acces Token API credentials n n8n for the Shopify trigger node
  3. Create Header Auth credentials: Use X-Shopify-Access-Token as the name and the Acces-Token from the Shopify App you created as the value. The Header Auth is neccessary for the GraphQL nodes.
  4. Enable the Mautic API under Configuration/API Settings, After the settings are saved you will have an additional entry in your settings menu to create API credentials for n8n
  5. Create Mautic credentials in n8n

Please make sure to read the notes in the template.

For a detailed explanation please check the corresponding video: https://youtu.be/x63rrh_yJzI

n8n Workflow: Sync Customer Email Subscriptions Between Shopify and Mautic

This n8n workflow automates the synchronization of customer email subscription statuses between Shopify and Mautic. It listens for changes in customer data from Shopify and updates the corresponding contact's email subscription status in Mautic.

What it does

  1. Listens for Shopify Customer Updates: The workflow is triggered by events related to customer data in Shopify.
  2. Filters for Relevant Data: It processes the incoming Shopify data to extract necessary information.
  3. Transforms Data for Mautic: The data is then transformed into a format suitable for Mautic, including hashing the email address for Mautic's API.
  4. Checks Mautic for Existing Contact: It queries Mautic to determine if a contact with the given email already exists.
  5. Updates or Creates Mautic Contact:
    • If the contact exists, it updates their email subscription status based on the Shopify data.
    • If the contact does not exist, it creates a new contact in Mautic with the appropriate subscription status.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running instance of n8n.
  • Shopify Account: With API access configured for webhooks or customer data retrieval.
  • Mautic Account: With API access configured.
  • Shopify Credential: Configured in n8n for your Shopify store.
  • Mautic Credential: Configured in n8n for your Mautic instance.

Setup/Usage

  1. Import the Workflow: Import the provided JSON into your n8n instance.
  2. Configure Credentials:
    • Locate the "Shopify Trigger" node and ensure it's configured with your Shopify credentials.
    • Locate the "Mautic" node and ensure it's configured with your Mautic credentials.
  3. Configure Webhook (Shopify Trigger):
    • The "Shopify Trigger" node will generate a webhook URL. Copy this URL.
    • In your Shopify admin, set up a webhook that triggers on "Customer Update" or "Customer Create" events and points to the copied n8n webhook URL.
  4. Activate the Workflow: Enable the workflow in n8n.

Once activated and configured, any changes to customer email subscription preferences in Shopify will automatically be reflected in Mautic.

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