Automated LinkedIn lead generation & AI personalized outreach with Apollo & Instantly
🔗 LinkedIn Scraper + Apollo + Apify + AI Outreach Workflow
A fully automated, end‑to‑end B2B lead generation and AI‑powered outreach system built using n8n, Apollo, Apify, OpenAI, Tavily, Google Sheets, and Instantly.ai.
This workflow transforms a simple form submission (job titles, company size, keywords, and location) into a complete sales‑ready outreach pipeline.
🚀 What This Workflow Does
This automation:
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Collects targeting criteria via an n8n form (Job Title, Keywords, Location, Company Size, Campaign ID).
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Generates a fully structured Apollo search URL using an LLM.
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Triggers an Apify Apollo Scraper Actor and retrieves rich lead data.
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Cleans, normalizes, and structures each lead using OpenAI.
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Uploads validated lead data to Google Sheets, ensuring no duplicates.
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Runs deep company research using Tavily to retrieve:
- Company overview
- Website product/service descriptions
- Recent website news or blog posts
- Third‑party sentiment from G2/Reddit
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Synthesizes all company information into a comprehensive summary.
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Generates a personalized cold email body using OpenAI, tailored to each lead.
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Uploads each lead + personalized message into an Instantly.ai campaign.
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Loops through all leads automatically until campaign is fully populated.
🧠 Why This Workflow Is Powerful
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Removes 100% of manual scraping.
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Creates high‑quality, personalized outreach at scale.
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Ensures every lead has:
- Verified email
- Company insights
- Personalized messaging
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Produces higher reply rates using contextual relevance.
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Fully modular — replace models, adjust prompts, or add CRM integrations.
🛠️ Ideal Use Cases
- Agency founders running outbound campaigns for clients.
- SaaS founders targeting specific industries.
- B2B marketers wanting automated lead feeds.
- SDR teams scaling multistep personalized outreach.
⚡ Final Result
A continuous, automated pipeline that:
- Scrapes leads
- Enriches them
- Researches their companies
- Generates personalized messages
- Adds them to Instantly campaigns
— all triggered by a single form submission.
Automated LinkedIn Lead Generation with AI-Personalized Outreach
This n8n workflow automates the process of generating leads from a Google Sheet, enriching them with AI-generated personalized outreach messages, and preparing them for further action. It leverages AI to craft unique messages, ensuring a more human and effective approach to lead generation.
What it does
This workflow streamlines your lead generation and outreach by:
- Triggering Manually: The workflow is designed to be triggered manually when you're ready to process a batch of leads.
- Reading Leads from Google Sheets: It fetches lead data (e.g., company names, contact names) from a specified Google Sheet.
- Limiting Processing: For testing or controlled rollout, it can be configured to process only a limited number of leads per run.
- Filtering Valid Leads: It checks if the retrieved lead data is complete (e.g., if a company name is present) before proceeding.
- Generating Personalized Outreach with AI: For each valid lead, it uses an AI Agent powered by OpenAI to generate a highly personalized outreach message based on the lead's company and other provided information.
- Structuring AI Output: It then parses the AI's response into a structured format (e.g., JSON) to extract the generated message.
- Looping for Batch Processing: The workflow is set up to process leads in batches, ensuring efficient handling of larger datasets.
- Conditional Logic: It includes conditional logic to handle cases where AI message generation might fail or return incomplete data.
- Preparing for Next Steps: The output of this workflow contains the original lead data augmented with the AI-generated personalized outreach message, ready for integration with a CRM, email sender, or LinkedIn automation tool.
Prerequisites/Requirements
To use this workflow, you will need:
- n8n Instance: A running n8n instance.
- Google Sheets Account: A Google Sheets account with a spreadsheet containing your lead data.
- OpenAI API Key: An OpenAI API key configured as a credential in n8n for the "OpenAI Chat Model" node. This is essential for the AI-powered message generation.
Setup/Usage
- Import the Workflow: Import the provided JSON into your n8n instance.
- Configure Google Sheets Node (Node 18):
- Set up your Google Sheets credential.
- Specify the Spreadsheet ID and Sheet Name where your lead data is located.
- Ensure the "Operation" is set to "Read" and select the appropriate "Read Method" (e.g., "All Rows").
- Configure OpenAI Chat Model (Node 1153):
- Select your OpenAI API credential.
- Review and adjust the "Model" and "Temperature" settings as needed for your desired AI output.
- Review AI Agent (Node 1119):
- The "AI Agent" node is configured to use the "OpenAI Chat Model" and a "Structured Output Parser".
- Examine the "System Message" and "User Message" to understand how the AI is prompted to generate personalized messages. Adjust these prompts to fit your specific outreach strategy and the data available in your Google Sheet.
- Adjust Limit (Optional - Node 1237): If you want to process a specific number of items per run, configure the "Limit" node. Remove or disable it to process all items.
- Activate the Workflow: Once configured, activate the workflow.
- Execute Manually: Since this workflow uses a "Manual Trigger," you will need to click "Execute Workflow" to start processing your leads.
This workflow provides a robust foundation for automating personalized lead outreach. Remember to test thoroughly with a small batch of leads before scaling up.
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