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Analyze sales calls with GPT-4 and deliver coaching feedback via Slack & Sheets

Masaki GoMasaki Go
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2/3/2026
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About This Template

Turn every sales meeting into a coaching opportunity. This workflow automatically analyzes tldv meeting recordings using OpenAI (GPT-4) to provide instant, actionable feedback to your sales team.

It acts as a virtual sales coach, evaluating key performance metrics like listening skills, question quality, and customer engagement without requiring a manager to listen to every call.

How It Works

  1. Trigger: The workflow starts automatically when a meeting transcript is ready in tldv (via Webhook).
  2. Data Retrieval: It fetches the full meeting details and transcript from the tldv API.
  3. AI Analysis: GPT-4 analyzes the conversation to score the sales rep's performance (e.g., Speaking vs. Listening balance, Clarity, Next Steps).
  4. Delivery:
    • Slack: Sends a summary notification and a detailed markdown report to the team channel.
    • Google Sheets: Archives the scores and meeting data for long-term tracking.

Who It’s For

  • Sales Managers: To monitor team performance and identify coaching needs at scale.
  • Account Executives: To get immediate feedback on their calls and self-correct.
  • Sales Enablement: To track KPI trends over time.

Requirements

  • n8n (Cloud or Self-hosted)
  • tldv (Business Plan) for API/Webhook access
  • OpenAI API Key (GPT-4 access recommended)
  • Slack Workspace
  • Google Sheets

Setup Steps

  1. Credentials: Configure "Header Auth" for tldv (x-api-key) and OpenAI (Authorization). Connect OAuth for Slack and Google Sheets.
  2. Webhook: Copy the Production URL from the first node (Webhook) and add it to your tldv Settings > Integrations > Webhooks (select Event: TranscriptReady).
  3. Google Sheets: Create a sheet (e.g., named Sales Feedback) with columns for Meeting Name, Score, Summary, etc.
    • Note: Be sure to update the Google Sheets node in the workflow to match your specific Sheet Name and Column headers.

n8n Workflow: Analyze Sales Calls with GPT-4 and Deliver Coaching Feedback via Slack & Google Sheets

This n8n workflow automates the process of analyzing sales call transcripts using GPT-4, generating coaching feedback, and delivering it to a sales representative via Slack, while also logging the feedback in a Google Sheet.

What it does

This workflow is designed to streamline the post-call analysis and coaching process for sales teams.

  1. Receives Sales Call Data: The workflow is triggered by an incoming webhook, expecting a sales call transcript and the sales representative's name.
  2. Analyzes Transcript with GPT-4: It sends the sales call transcript to a GPT-4 model (via an HTTP Request node) to generate detailed coaching feedback.
  3. Formats Feedback: The generated feedback is then processed and formatted into a structured message.
  4. Posts to Slack: The coaching feedback is sent as a direct message to the specified sales representative on Slack.
  5. Logs to Google Sheets: The entire interaction, including the transcript and the generated feedback, is logged in a Google Sheet for record-keeping and further analysis.
  6. Responds to Webhook: Confirms successful processing back to the triggering system.

Prerequisites/Requirements

To use this workflow, you will need:

  • n8n Instance: A running n8n instance.
  • OpenAI Account & API Key: For accessing GPT-4 (or a compatible LLM API). The HTTP Request node will need to be configured with the appropriate endpoint and authentication for your chosen LLM.
  • Slack Account & Bot Token: To send messages to sales representatives. You'll need to set up a Slack credential in n8n.
  • Google Sheets Account: To log the call data and feedback. You'll need to set up a Google Sheets credential in n8n.
  • Google Sheet: A Google Sheet with appropriate columns to store the sales call data (e.g., "Sales Rep Name", "Transcript", "Coaching Feedback", "Timestamp").

Setup/Usage

  1. Import the Workflow:

    • Download the provided JSON file.
    • In your n8n instance, click "Workflows" in the left sidebar.
    • Click "New" and then "Import from JSON".
    • Paste the JSON content or upload the file.
  2. Configure Credentials:

    • HTTP Request (for LLM): Open the "HTTP Request" node. Configure it to connect to your LLM API (e.g., OpenAI's GPT-4 endpoint). You'll need to specify the API URL, request method (likely POST), headers (e.g., Authorization: Bearer YOUR_OPENAI_API_KEY), and the request body containing the prompt and the sales call transcript.
    • Slack: Open the "Slack" node. Select or create a Slack credential. This typically involves providing a Bot User OAuth Token.
    • Google Sheets: Open the "Google Sheets" node. Select or create a Google Sheets credential. This usually involves OAuth2 authentication to grant n8n access to your Google Sheets.
  3. Configure Nodes:

    • Webhook: The "Webhook" node is the trigger. Copy its URL once the workflow is active. This URL is where your external system (e.g., a call transcription service) should send the sales call data.
    • Edit Fields (Set): This node is currently empty. You might use it to rename or transform incoming data fields before sending them to the LLM or other services.
    • Code: This node is currently empty. It's a placeholder for custom JavaScript logic, which could be used to refine prompts, parse LLM responses, or format data more complexly.
    • Google Sheets: Configure the "Google Sheets" node:
      • Specify the "Spreadsheet ID" and "Sheet Name" where the data should be logged.
      • Map the incoming data fields (Sales Rep Name, Transcript, Coaching Feedback) to the corresponding columns in your Google Sheet.
    • Slack: Configure the "Slack" node:
      • Set the "Channel" or "User ID" to send the message to the sales representative. You can use an expression to dynamically get the user ID from the incoming webhook data.
      • Define the "Text" of the message, incorporating the coaching feedback generated by the LLM.
    • Respond to Webhook: This node will send a confirmation back to the system that triggered the workflow. You can customize the response body if needed.
  4. Activate the Workflow: Toggle the workflow to "Active" in the top right corner of the n8n editor.

  5. Test the Workflow: Send a test request to the Webhook URL with sample sales call data (e.g., {"salesRepName": "John Doe", "transcript": "Customer said X, I responded Y..."}) to ensure everything is working as expected.

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