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Lead scoring & auto-assignment with GPT-4 and GoHighLevel + Slack alerts

Țugui DragoșȚugui Dragoș
118 views
2/3/2026
Lead ManagementAutomationSalesforceCSVData Import
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This workflow automatically scores and categorizes new GoHighLevel contacts using AI (GPT-4), then tags and assigns them to the appropriate team member based on their score. Hot leads also trigger a Slack notification for immediate follow-up.

What does it do?

  • Triggers when a new contact is added in GoHighLevel.
  • Fetches full contact details and recent engagement data.
  • Uses AI (GPT-4) to analyze and score the lead (1-100), categorize it (Hot, Warm, Cold), and provide an explanation.
  • Tags the contact in GoHighLevel based on the score.
  • Assigns the lead to the correct sales or nurturing team member.
  • Sends a Slack alert for Hot leads to ensure fast response.

Use case

Use this workflow to automate lead qualification and assignment in sales teams using GoHighLevel. It helps prioritize high-quality leads, ensures fast follow-up, and reduces manual work.

How to configure

  1. GoHighLevel API:

    • Set your GoHighLevel API URL and API key in the Workflow Configuration node.
    • Update user IDs for assignment as needed.

  2. Slack Integration:

    • Add your Slack webhook URL or credentials in the Slack Notify Hot Lead node.

  3. AI Provider:

    • Configure your OpenAI (or compatible) credentials in the AI Lead Scoring (GPT-4) node.

  4. Adjust thresholds:

    • If needed, change the score thresholds in the IF nodes to match your business logic.

  5. Activate the workflow:

    • Once configured, activate the workflow to start processing new leads automatically.

Tip:
You can further customize the workflow to fit your sales process, add more notifications, or integrate with other tools as needed.

Lead Scoring & Auto-Assignment with GPT-4 and GoHighLevel - Slack Alerts

This n8n workflow automates lead scoring and assignment using AI (GPT-4) for leads captured in GoHighLevel, and then notifies the relevant teams via Slack. It streamlines the lead management process, ensuring high-value leads are quickly identified and routed to the correct sales representatives.

What it does

  1. Receives New Leads: Listens for incoming lead data via a webhook, typically from a CRM like GoHighLevel.
  2. Scores Leads with GPT-4: Sends the lead information to OpenAI (GPT-4) to generate a lead score and suggest an appropriate sales representative based on predefined criteria (e.g., industry, lead quality).
  3. Prepares Data: Formats the lead data and the AI-generated score/assignment for further processing.
  4. Assigns Leads in GoHighLevel: Updates the lead record in GoHighLevel with the assigned sales representative and potentially the lead score.
  5. Notifies Sales Team: Sends a detailed alert to a designated Slack channel, including lead details, AI-generated score, and the assigned sales representative.
  6. Responds to Webhook: Confirms successful processing back to the originating system.

Prerequisites/Requirements

  • n8n Instance: A running n8n instance.
  • Webhook: An incoming webhook configured to receive lead data (e.g., from GoHighLevel).
  • OpenAI API Key: An API key for OpenAI with access to GPT-4 or a similar model.
  • GoHighLevel Account & API Access: Credentials and API access to your GoHighLevel account to update lead information.
  • Slack Account & Webhook: A Slack workspace and a configured incoming webhook to post notifications.

Setup/Usage

  1. Import the Workflow: Download the JSON provided and import it into your n8n instance.
  2. Configure Webhook:
    • The "Webhook" node (ID: 47) is your trigger. Copy its URL and configure your GoHighLevel (or other lead source) to send new lead data to this URL.
  3. Configure Credentials:
    • OpenAI: Set up your OpenAI credential in n8n for the "OpenAI" node (ID: 1250).
    • GoHighLevel: The "HTTP Request" node (ID: 19) is used to interact with the GoHighLevel API. You will need to configure the API endpoint, authentication (e.g., API key in headers), and the request body to update lead information.
    • Slack: Set up your Slack credential in n8n for the "Slack" node (ID: 40). Specify the channel where alerts should be posted.
  4. Customize AI Prompt (OpenAI Node):
    • Review the "OpenAI" node (ID: 1250). You will need to customize the prompt to GPT-4 to accurately score leads and suggest assignments based on your specific business logic, sales team structure, and lead criteria.
  5. Adjust Data Mapping (Edit Fields Node):
    • The "Edit Fields" node (ID: 38) is used to transform and prepare data. Adjust the fields being set to match the expected input for your GoHighLevel API update and Slack notification.
  6. Activate the Workflow: Once all credentials and configurations are set, activate the workflow.

This workflow provides a robust framework for automating lead qualification and assignment, significantly reducing manual effort and improving response times for valuable leads.

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