Zoho CRM - Conversation Intelligence Analyzer

This workflow automatically processes customer call recordings, transcribes them using OpenAI Whisper, extracts key topics, identifies commitments, analyzes sentiment, generates follow-up suggestions and updates the corresponding Zoho CRM Lead — all without manual efforts.

It eliminates the need for listening to calls or writing summaries and equips your sales team with instant AI-generated insights.

⚡ Quick Start (Fast Setup)

• Import the workflow JSON into n8n.
• Add Zoho CRM OAuth2 & OpenAI API credentials.
• Copy the webhook URL and configure your telephony system to POST call recordings.
• Map Zoho custom fields.
• Upload a test recording → Confirm CRM updates → Activate workflow.

📘 What It Does

This workflow turns every incoming call recording into structured insights which your sales & customer support team can immediately use. When a recording is received, the call is automatically transcribed using OpenAI’s Whisper model. That transcript is then processed by multiple AI nodes that detect topics, customer sentiment, commitments and possible follow-up actions.

All extracted data — such as mood, sentiment score, subjects, action items and commitments is merged into a clean result object and pushed to the matching Lead in Zoho CRM. The sales team gets ready-to-use call intelligence instantly, improving decision-making, accuracy and speed.

This automation works 24/7 and replaces hours of manual review work with reliable AI-generated summaries.

👤 Who’s It For

• Sales & Customer support teams using Zoho CRM.
• Support teams handling inbound/outbound calls.
• Businesses wanting call analytics without manual transcription.
• Zoho CRM admins who want automation with minimal maintenance.
• Organizations using telephony/VoIP systems that support call exports.

🧾 Requirements

To use this workflow, you need:

• An n8n instance (self-hosted or cloud)
• Zoho CRM OAuth2 credentials
• OpenAI API key (Whisper + GPT models)
• A telephony system capable of POSTing audio files to a webhook
• Zoho fields to store:
  • Topics
  • Main subject
  • Action items
  • Sentiment
  • Mood
  • Follow-up text
  • Commitments (optional)

⚙️ How It Works & How to Set Up

1. Webhook Trigger

Your call system sends an audio file (.mp3, .wav, etc.) to the webhook. The workflow starts instantly—no polling required.

2. Workflow Configuration

Static values like:

• sentimentThreshold = 0.7
• minCommitmentConfidence = 0.8 ensure consistent logic across nodes.

3. Audio Transcription (OpenAI Whisper)

The audio file is converted to text. This transcript becomes the base for all analysis nodes.

4. Key Topic Extraction

AI identifies:

• Key topics
• Main subject
• Important action items

5. Sentiment & Mood Analysis

AI analyzes:

• Customer mood
• Sales rep tone
• Overall sentiment
• Sentiment score

6. Commitment Extraction

AI detects commitments using a structured JSON schema.

7. Follow-up Generation

GPT generates 3–5 follow-up suggestions based on the transcript & commitments.

8. Combine All Insights

A Set node merges transcription, topics, sentiment, commitments and follow-up text.

9. Update Zoho CRM Lead

Updates Zoho custom fields so the sales team gets immediate insights.

🛠 How to Customize Nodes

Transcription Node

• Switch to another Whisper/GPT model
• Add language options

Topic Extraction

• Add more attributes (risks, objections, intent)

Sentiment Analysis

• Tune thresholds
• Add more emotion labels

Commitment Extraction

• Modify schema
• Add filtering logic

CRM Update

• Map to different fields
• Append notes instead of overwriting

➕ Add-Ons (Optional Enhancements)

• Slack/Teams alerts for negative sentiment
• Email transcripts to teams
• Save files to Google Drive / S3
• Create Zoho tasks from commitments
• Multi-language transcription
• Sales rep performance scoring

💼 Use Case Examples

• Sales Call Analysis – Auto-summarize calls for follow-up.
• Support Hotline Monitoring – Detect customer frustration.
• QA Audits – Auto-generate evaluation notes.
• Voice-to-CRM Logging – Store conversation data automatically.
• Compliance Tracking – Capture legally relevant commitments.

🛠 Troubleshooting Guide

| Issue | Possible Cause | Solution | |------|----------------|----------| | Workflow not triggered | Telephony not hitting webhook | Recheck webhook URL & logs | | Transcript empty | Unsupported/corrupted audio | Validate file before sending | | CRM not updating | Wrong Zoho field IDs | Verify field IDs in Zoho | | Commitments missing | Transcript unclear | Improve audio quality or edit schema | | Sentiment inaccurate | Model interpretation | Adjust sentimentThreshold |

🤝 Need Help?

If you want to customize this workflow, integrate telephony systems or want to build advanced level CRM automation, then our n8n workflow development team at WeblineIndia team is happy to help.

We’re here to support setup, scaling, and custom enhancements.