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Analyze event feedback with sentiment analysis, Google Sheets, Slack & Email

Oneclick AI SquadOneclick AI Squad
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2/3/2026
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This n8n workflow automates the collection and analysis of real-time attendee feedback and engagement data during sessions or live polls. It generates actionable insights for organizers, streamlining the process of gathering, processing, and delivering feedback to enhance event management and attendee experience.

Key Features

  • Collects session feedback and live poll responses in real-time.
  • Analyzes sentiment and extracts key trends for actionable insights.
  • Delivers summarized reports and recommendations to organizers via multiple channels.
  • Supports seamless integration with external tools for data logging and communication.

Workflow Process

  • The Webhook Trigger node captures incoming feedback or poll data from attendees, initiating the workflow.
  • The Extract Feedback Data node processes the raw input to organize and prepare it for analysis.
  • The Analyze Sentiment node uses AI to evaluate feedback sentiment and identify key themes or trends.
  • The Aggregate Feedback node compiles the analyzed data into a cohesive summary.
  • The Calculate Insights node generates actionable insights and recommendations based on the aggregated data.
  • The Check Urgency node assesses the priority of the feedback for timely responses or actions.
  • The Log to Google Sheets node records the feedback and insights for future reference.
  • The Webhook Response node sends real-time updates or acknowledgments back to the source.
  • The Post to Slack node delivers summary messages to organizers via Slack.
  • The Email Report to Organizers node sends detailed reports to organizers via email.

Setup Instructions

  • Import the workflow into n8n and configure the Webhook Trigger with your event platform's API credentials.
  • Set up the AI service for sentiment analysis and insight generation with a suitable language model.
  • Configure Google Sheets integration for logging feedback data.
  • Set up Slack and email credentials for notifications and reports.
  • Test the workflow by sending sample feedback or poll responses to ensure proper data flow and analysis.
  • Monitor the output and adjust AI parameters or node settings as needed for optimal performance.

Prerequisites

  • Webhook integration with the event platform or polling system.
  • AI/LLM service for sentiment analysis and insight generation.
  • Google Sheets account for data logging.
  • Slack workspace and email service for notifications and reports.
  • Access to real-time attendee data from the event platform.

Modification Options

  • Modify the Extract Feedback Data node to include specific data fields or custom parsing rules.
  • Adjust the Analyze Sentiment node to focus on particular sentiment metrics or keywords.
  • Customize the Calculate Insights node to prioritize certain types of recommendations.
  • Add additional notification channels (e.g., Microsoft Teams) to the Post to Slack or Email Report nodes.
  • Configure the Check Urgency node to include custom urgency criteria based on event needs.

Analyze Event Feedback with Sentiment Analysis, Google Sheets, Slack & Email

This n8n workflow automates the process of collecting event feedback, performing sentiment analysis, recording the feedback in Google Sheets, notifying a Slack channel, and sending an email summary for negative feedback.

What it does

  1. Receives Feedback: Listens for incoming event feedback data via a webhook.
  2. Analyzes Sentiment: (Implicit from directory name, but not explicitly in JSON - Note: The JSON provided does not include a sentiment analysis node. This step is inferred from the directory name "analyze-event-feedback-with-sentiment-analysis". If sentiment analysis is desired, an additional node (e.g., OpenAI, Google Cloud Natural Language) would need to be added here.)
  3. Records in Google Sheets: Appends the received feedback data to a specified Google Sheet.
  4. Notifies Slack: Posts a message to a Slack channel with the feedback details.
  5. Checks for Negative Feedback: (Implicit from directory name, but not explicitly in JSON - Note: An 'If' node is present, suggesting conditional logic, likely for sentiment. Without a sentiment analysis node, its current condition is unknown.)
  6. Sends Email for Negative Feedback: If the feedback is identified as negative, an email is sent to a designated recipient.
  7. Responds to Webhook: Sends a response back to the original webhook caller.
  8. Aggregates Data: Combines data from previous steps, likely for the final webhook response.
  9. Edits Fields (Set): Modifies or sets specific fields in the data, potentially for formatting or preparing data for subsequent nodes.

Prerequisites/Requirements

  • n8n Instance: A running n8n instance.
  • Google Sheets Account: With access to a spreadsheet where feedback will be recorded.
  • Slack Account: With a channel to post notifications.
  • SMTP Server / Email Service: Configured for sending emails.
  • Webhook Source: An application or service that can send HTTP POST requests to the n8n webhook URL.
  • (Optional) Sentiment Analysis Service: If sentiment analysis is to be performed (e.g., OpenAI, Google Cloud Natural Language API credentials).

Setup/Usage

  1. Import the Workflow:
    • Copy the provided JSON code.
    • In your n8n instance, go to "Workflows" and click "New".
    • Click the "Import from JSON" button and paste the JSON.
  2. Configure Credentials:
    • Google Sheets Node: Configure your Google Sheets credentials to allow n8n to write to your spreadsheet. Specify the Spreadsheet ID and Sheet Name.
    • Slack Node: Configure your Slack credentials and specify the Channel ID where notifications should be posted.
    • Send Email Node: Configure your SMTP or email service credentials (e.g., Gmail, custom SMTP). Specify the recipient email address(es).
  3. Configure Webhook Trigger:
    • The Webhook node is the starting point. Set its "Webhook URL" to "POST" and "Response Mode" to "Last Node".
    • After saving the workflow, activate it. n8n will provide a unique URL for this webhook. This is the URL you will use to send feedback data to.
  4. Configure If Node:
    • The If node (id: 20) currently has an unknown condition based on the provided JSON. If you intend to use it for sentiment analysis, you would need to:
      • Add a sentiment analysis node before the If node.
      • Configure the If node to check the sentiment score or label (e.g., {{ $json.sentiment === 'negative' }}).
  5. Configure Edit Fields (Set) Node:
    • Review and configure the Edit Fields (Set) node (id: 38) to ensure it's manipulating the data as expected for your use case.
  6. Test the Workflow:
    • Send a test POST request to the webhook URL with sample feedback data.
    • Verify that data is recorded in Google Sheets, a Slack notification is sent, and an email is sent if the feedback meets the negative criteria (once configured).

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